(Senior) Marketing Specialist, CA (Taipei City, Taiwan, Taipei City)
About this opportunity
The Position
The (Senior) Marketing Specialist of Companion Animal (CA) will develop and execute marketing plans for target audiences (clinics and pet’s owners), to stimulate CA business growth consistently.
Tasks & Responsibilities
Propose marketing plan by brand aligned with global brand strategy and local marketing strategy to achieve local business target.
Collect, analyze and disseminate market information and provide market intelligence by related marketing function to ensure the updated information provided for strategy development.
Plan and execute the marketing campaign and media plan, include mass media and digital media to enhance the image of BIAH and pet product awareness.
Execute specific activity and promotion, tailor-make marketing merchandising and POP advertising for different channel and Key Account to assist achieve sales target.
Work with technical team to develop and execute product launch event and organize conference of different vet associations to build brand awareness and maintain market influence power.
Requirements
Bachelor Degree, major in marketing or veterinarian medicine is preferred.
2-3 years marketing experience in event planning or brand marketing.
Marketing awareness in Animal Health industry
Excellent presentation, negotiation and leadership skills with good competence in spoken and written English.
Familiar with the operation of computer in MS-office, Excel and Power Point
Want to Learn More?
Visit www.boehringer-ingelheim.com
Position Area
Marketing
Position Location
Tai pei , Taiwan
Organization
TW – Boehringer Ingelheim Taiwan Ltd
Schedule
Full time
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 155 comparable Senior Marketing roles across 39 biopharma companies.
Salary context
79 of 155 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 155 comparable roles
+ 7 more countries
Seniority mix
155 of 155 peers have a known seniority level
Therapeutic area mix
35 of 155 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.