Sr Dir, HCP Marketing Neurology (Remote, US)

About Servier

Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.

 

Role Summary

This is a truly unprecedented moment to join Servier! As our Senior Director, Healthcare Professional (HCP) Marketing, you will be at the cutting edge of a first-in-class launch for Becker muscular dystrophy in the U.S., addressing a profound and urgent unmet medical need where no therapy currently exists. You will serve as a visionary commercial leader, charting the course for our U.S. HCP marketing strategy within Servier's rare neurology portfolio. This pivotal role involves spearheading commercialization efforts, developing groundbreaking, differentiated strategies to educate healthcare professionals, accelerate appropriate adoption, and ultimately transform outcomes and hope for patients living with Becker. Reporting to the Vice President, Marketing, you will own the entire HCP brand strategy from pre-launch through commercialization and lifecycle management, forging deep partnerships across Medical Affairs, Sales, Market Access, Patient Marketing, and global teams to deliver a truly integrated and impactful customer experience. We are seeking an exceptional pharmaceutical marketing leader with a proven track record in successfully launching specialty or rare disease therapies, adept at translating complex science into compelling HCP communications, and inspiring high-performing cross-functional teams to achieve the extraordinary.

Primary Responsibilities

Brand Strategy & Launch Leadership

Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophy

Define HCP positioning, value proposition, messaging architecture, and promotional strategy

Translate clinical evidence and market insights into differentiated commercial strategies

Develop long-range strategic and lifecycle plans aligned with corporate objectives

HCP Marketing Strategy

Own all HCP promotional strategy across personal and non-personal channels

Partner with the digital marketer to develop strategic, integrated omnichannel campaigns designed to educate healthcare professionals throughout the treatment journey

Ensure consistent execution across digital, field, congress, and peer-to-peer education programs

Launch Excellence

Lead commercial launch readiness planning across all HCP marketing workstreams

Partner with Commercial Operations and Sales Leadership on field readiness initiatives

Support forecasting, demand planning, and launch scenario modelling

Ensure seamless transition from pre-launch to commercialization

Customer Insights

Partner with Market Research, Thought Leader Liaisons, Sales, and Medical Affairs to generate actionable customer insights

Monitor market dynamics, competitive activity, treatment trends, and evolving standards of care

Incorporate customer feedback into brand strategy and tactical execution

Identify emerging opportunities to improve diagnosis, referral, and treatment

Scientific Communication

Translate complex clinical data into compelling, compliant HCP messaging

Lead creation of promotional materials, sales tools, and educational resources

Ensure scientific accuracy while maintaining commercial relevance

Partner closely with Medical Affairs to ensure aligned scientific communication

 

Financial & Agency Management

Manage HCP marketing budget within +/- 3% of approved plan

Lead agency performance management

Ensure marketing investments generate measurable business outcomes

Monitor campaign performance and optimize ROI through data-driven decision making

 

Team Leadership

Hire, develop, retain, and coach a team of marketers

Foster a culture of innovation, accountability, collaboration, and customer focus

Mentor future commercial leaders across the organization

Job Description

Candidate Profile

Education and Required Skills

Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferred

Minimum 12+ years of progressive pharmaceutical or biotechnology commercial experience

Minimum 8+ years of HCP marketing or brand leadership experience

Experience developing disease awareness campaigns and HCP education strategies

Demonstrated success leading at least one U.S. product launch

Significant experience in rare disease, specialty pharmaceuticals, or neurology

Proven success developing HCP marketing strategies across multiple channels

Experience managing significant commercial budgets and agency partners

Demonstrated leadership in highly matrixed organizations

Strong understanding of promotional regulations, PRC review, and commercial compliance

Exceptional strategic thinking, communication, and executive presence

 

Travel and Location

Ability to travel approximately 30%

This is a remote role.  Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Servier’s Commitment

Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary Range

The salary range for this role is $251-$307. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).  For more information on our benefits, please visit this link .

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