About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Ensuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters
State Accountabilities Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
Ensure implementation of the marketing campaigns for all Roche brands within the state
Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
Identify hurdles for the state and co create local solutions for the same
Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
Develop Patient Persona based solutions.
Customized solutions for Top TAE
Conduct sprints for solutions for TAEs
Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
Design of awareness campaigns & calculate ROIs
Support customization of pricing and PAP solutions
Pan Affiliate Accountabilities Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
Connect with the global teams to help develop brand solutions
Contribute to global projects
Chapter Lead Responsibilities
Capability Building
Functional Competencies
Brand Building
Insights generation
Knowledge of indian healthcare ecosystem and emerging landscape
P&L Management
Multiple therapy area knowledge
Commercial Expertise
Understanding of Org. SOPs and external regulations
Project Management
Mindset and Behaviour
Patient & Customer Centric
Pragmatic
Experimenting & Risk taking
Questioning & Challenging
Networked & Collaborative
Eligibility Criteria (Qualification and Experience)
Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
Educational Qualification - Optional: Healthcare/Pharma marketing
Overall Work Exp: 5+ years in brand management/ marketing role
Open to relocation
Relevant Work Exp:
Portfolio management experience (Preferred)
Understanding of the Oncology Market.
Technical Skills:
Communication and interpersonal skills,
Good know how of productivity tools
Insighting and problem solving
Strong knowledge of marketing fundamentals.
Strong track record of marketing execution.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1331 comparable Marketing roles across 166 biopharma companies.
Salary context
345 of 1331 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1331 comparable roles
+ 57 more countries
Seniority mix
1080 of 1331 peers have a known seniority level
Therapeutic area mix
257 of 1331 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
Or follow a whole field: get every new Marketing job in India, and choose locations and companies.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.