Sr Director/Director, Neurology Patient Marketing (Remote, US)

About Servier

Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.

 

Role Summary

This is a pivotal moment to join our team! As the Senior Director of Patient Marketing, you will be at the forefront of a groundbreaking, first-in-class launch in the rare neurology landscape, specifically for Becker muscular dystrophy, a disease currently without therapeutic options and representing a monumental unmet patient need. Reporting to the VP Marketing, you will ignite our U.S. patient and caregiver engagement strategy, pioneering innovative, patient-centric campaigns that will fundamentally transform disease awareness, accelerate diagnosis, drive treatment initiation, and foster long-term engagement. Your leadership will ensure every initiative is deeply rooted in the needs of patients and caregivers, directly impacting lives and shaping the future of Becker muscular dystrophy care.

This role partners closely with Patient Advocacy, Patient Services, HCP Marketing, Digital Marketing, Medical Affairs, TLLs, Market Access, Commercial Operations, and Sales to deliver an integrated customer experience across the patient journey.

Primary Responsibilities

Patient Strategy

Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management

Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community

Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families

Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum

Patient Engagement

Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints

Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support

Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making

Advocacy Collaboration

Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community

Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making

Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape

Launch Leadership

Lead patient-focused launch readiness workstreams

Design and deploy innovative frameworks for patient activation and adherence, focusing on the unique challenges of Becker management

Utilize advanced patient segmentation and journey mapping to personalize engagement strategies and improve health outcomes

Proactively diagnose and mitigate systemic barriers to early diagnosis, patient engagement, and treatment initiation

Analytics & Insights

Establish and monitor rigorous Key Performance Indicators (KPIs) to evaluate the organizational impact and ROI of patient-facing initiatives

Drive the patient market research agenda in partnership with the Insights & Analytics team to uncover deep-seated unmet needs and market shifts

Financial & Agency Management

Manage Patient marketing budget within +/- 3% of approved plan

Ensure patient marketing investments generate measurable business outcomes and optimize ROI through data-driven decision making  

Job Description

Candidate Profile

Education and Required Skills

Bachelor's degree required; MBA preferred

10+ years pharmaceutical/biotech marketing experience

7+ years patient or consumer marketing

Demonstrated success launching specialty or rare disease products

Rare disease and neurology experience strongly preferred

Strong understanding of patient advocacy organizations and patient services

Demonstrated experience in developing disease awareness campaigns and patient education strategies

Proven agency and budget management experience

Strong understanding of promotional compliance

Demonstrate excellent verbal and written communication skills

 

Travel and Location

Approximately 20% travel

This is a remote role.  Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Servier’s Commitment

Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary Range

The salary range for this role is $251-$307k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).  For more information on our benefits, please visit this link .

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