Roche Posted August 15, 2026

Marketing Head - Strategy

Shanghai, Shanghai, China's Mainland FULL_TIME
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Roche is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Main  Tasks & Responsibilities :

- Contribute to business planning at the top executive level to develop a market strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.

- Consolidate and develop strategic plan for Core Lab as a Business Area from various function e.g. Core Lab Reagents, CVM, SI, CHU.

- Lead Market Intelligence Team to identify market opportunities through analyzing market trends, consumer behaviors and competitor activity.

- Able to work with various local Marketing and Sales function and understand their needs and support them for their execution of China Core Lab Strategy.

- Liaise with Asia Pacific & Global functions across the organization to ensure that marketing strategy and activities are integrated with other parts of the business and align with the overall corporate objectives.

- Understand and keep close collaboration with Global Function, be able to communicate and gain support or resources for China Strategy.

- Other projects or tasks assigned by line manager.

- Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection.

- Understand and fulfill the responsibility of line manager's SHE tasks and duties (as defined in SHE handbook).

Education & Qualifications:

- Preferably Ph.D., M.D. and equivalent combination of education and work-related experience.

- Outstanding Strategic and forward thinking.

- Strong professional and interpersonal skills to effectively operate on a global basis (i.e. aptitude for working with diverse cultural groups and appreciation of business or social dictum within disparate entities).

- Additional Business qualification is highly desirable.

- Good convincing and negotiation skills with ability to clearly present and articulate a business position.

- Very good English communication skills (oral and written).

Experience:

- Above 10 years background in the IVD industry.

- Extensive experience of defining & developing Marketing Strategy in the Core Lab area, and working cross function with various global functions in MNC.

- Solid commercial acumen which can be demonstrated by previous successes in bringing the benefits of sales, marketing, or operational experience to bear to capitalize on market opportunities.

- Strong track record in prioritizing and simultaneously managing multiple projects in a fast paced environment for timely completion of projects.

Values & Core Competencies:

- Demonstrate Roche values of Integrity, Courage, Passion.

- Follow Roche Operating Principles.

- Equip with the core skillsets as required by this role.

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Job details

Seniority
Not listed
Function
Marketing
Therapeutic area
Not listed
Location
Shanghai, Shanghai, China's Mainland
Employment type
FULL_TIME

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 918 comparable Marketing roles across 142 biopharma companies.

918Comparable roles tracked
814Currently active
142Companies hiring similar roles
61Countries represented

Salary context

256 of 918 peers report a salary range (USD, annualized)

Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.

This roleSubject Not listed on this posting
Highest disclosed · Sr Director/Director, Neurology Patient Marketing (Remote, US) · Servier $251/hr – $307/hr (≈ $522,080–$638,560/yr)
Peer group range $65,126 – $580,320 (median $208,000)

Where these roles are based

Top locations among the 918 comparable roles

United States392
India82
China81
Japan49
Poland28
Germany27

+ 55 more countries

Seniority mix

704 of 918 peers have a known seniority level

Manager334
Director114
Associate Director108
Senior48
Senior Director39
Intern/Fellow/Postdoc27
Associate19
Executive/VP15

Therapeutic area mix

179 of 918 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology70
Neuroscience25
Rare Disease22
Cardiovascular / CVRM15
Dermatology & Aesthetics12
Immunology10
Vaccines & Infectious Disease10
Respiratory9
Gastroenterology3
Ophthalmology3

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

40%similar
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25%similar
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25%similar
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Same function

Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.

Notify me about similar jobs

Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.

How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

40%
Marketing Intern
Roche · Shanghai, Shanghai, China's Mainland · Intern/Fellow/Postdoc
Function Therapeutic area Seniority Country
40%
Marketing Intern
Roche · Fuzhou, Fujian, China's Mainland · Intern/Fellow/Postdoc
Function Therapeutic area Seniority Country
25%
Head of Advocacy & Market Development, COPD
AstraZeneca · Gaithersburg, Maryland, United States of America · Seniority not listed
Function Therapeutic area Seniority Country
25%
Director, Market Access Strategy Cross-Portfolio
Gilead Sciences, Inc. · Foster City, United States · Director
Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.