Marketing Director - GI
About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
Your opportunity:
As the Marketing Director for GI, the role will focus on design the marketing plan and strategy based on the analysis and research of market data with the aim at meeting the business ambition.
Planning
• You will be responsible for setting up marketing plan and strategy based on the analysis and research of market data
• You will be responsible for executing marketing plan in a correct direction through timely cross-functional collaboration and customer
communication
Product Management
• You will keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation of the Roche products
• You will plan, allocate and implement annual marketing plan
• You will conduct market research to understand market, competitors, brand positioning
Financial Management
• You will allocate and Manage sales budget to maximize ROI
• You will develop, maintain and report on Sales forecasts
Team Management
• You will provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation, performance management, training, and professional development
Change Management
• You will Initiate creative platforms and transform business model to build competitive advantage
Who you are:
You are holding the Bachelor or above
You have 6+ years and above experience in marketing, medical or access
Solid marketing experience in Oncology area
You have excellent communication and presentation skills in Chinese and English (oral and writing)
Preferred:
Consulting, strategic planning, strategic marketing preferred
6 years of Consulting, Strategic Planning, Pharmaceutical, Cross-regional/functional/multi product management working or relevant marketing experience preferred
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 202 comparable Director Marketing roles across 52 biopharma companies.
Salary context
94 of 202 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 202 comparable roles
+ 10 more countries
Seniority mix
202 of 202 peers have a known seniority level
Therapeutic area mix
42 of 202 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.