Director, Consumer Engagement (Beijing, Beijing, CN)
About this opportunity
About the department
Marketing Department is to develop and execute strategies for the overall market in region China to enable company for strong performance. We prepare for early assets in new product planning and for launch of exciting new products. We manage the lifecycle system of portfolio and provide market shaping activities to improve diagnosis and treatment of patients, while support activities like business insights and commercial excellence.
About position
Build Novo Nordisk China consumer brands and integrated consumer campaigns, acting as the enterprise Center of Excellence for dynamic, FMCG-like consumer engagement across social media, eCommerce, private and retail platforms. Own the end-to-end consumer demand-generation agenda, including consumer and competitive insights, brand identity and positioning, full-funnel journeys, DOL strategy and the soME brand, while setting clear strategy, standards and assets for channel deployment. Partner with ECD, which owns eCommerce key accounts and channel execution, to translate consumer strategy into measurable acquisition, conversion, retention, brand equity and business outcomes.
The requirements
Bachelor degree or above in Marketing, Business, Consumer Science, Communications, Digital Marketing, Data Analytics or a related discipline. MBA preferred.
12+ years in consumer brand marketing, integrated campaigns, digital/social engagement, consumer insights or related fields, including significant leadership experience. Demonstrated experience building consumer brands and campaigns, preferably across FMCG/consumer health and regulated healthcare. Experience in DOL/influencer strategy, alliance or second-brand management, end-to-end consumer journeys, agency leadership and cross-functional transformation.
Strategic Thinking , ability to translate consumer insights, market trends, and business priorities into long-term growth strategies and actionable plans.
Consumer-Centric Mindset , strong ability to understand consumer needs and champion consumer value creation across the entire consumer journey.
Influencing & Stakeholder Management , ability to align diverse stakeholders, build consensus, and drive enterprise-wide decisions without direct authority.
Commercial Acumen , strong understanding of business drivers, growth levers, investment priorities, and ROI-based decision-making.
Leadership & Team Development , ability to build high-performing teams, develop talent, and foster a culture of accountability, collaboration, and continuous learning.
Change & Transformation Leadership, ability to lead organizational change, challenge conventional thinking, and accelerate consumer-centric transformation.
Innovation & Growth Mindset , demonstrates curiosity, agility, and openness to new technologies, business models, and consumer engagement approaches.
Data-Driven Decision Making, ability to leverage data, analytics, and consumer intelligence to make informed decisions and optimize business outcomes.
Collaboration & Enterprise Agility , ability to work effectively across functions, navigate complexity, and deliver results in a dynamic business environment.
Resilience & Execution Excellence, ability to perform under ambiguity, manage competing priorities, and consistently deliver business outcomes through effective execution.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 202 comparable Director Marketing roles across 51 biopharma companies.
Salary context
94 of 202 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 202 comparable roles
+ 10 more countries
Seniority mix
202 of 202 peers have a known seniority level
Therapeutic area mix
42 of 202 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.