Associate Marketing Director/ Senior Marketing Manager - Obesity (Shanghai, China, Shanghai)
About this opportunity
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Job description highlights:
Develop obesity indication strategies from HCP insight generation to brand positioning to segmentation/targeting/messaging, content development and campaign, track KPI, timeline and budget
Prepare and implement related annual brand plan and business implementation plan with focus on obesity indication
Collaborate with medical & KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
Orchestrate critical brand launch preparation initiatives with global and local cross function team.
Experience & capabilities required:
AMD / SMM, 10 years MNC marketing experience, proven expeirence in Metbolism area
Good knowhow on customer insight generation, HCP engagement (positioning, messaging, content, creative, campaign)
Self driven, committed and growth mindset, strong collaboration, customer focus
Fluent in Mandarin and English
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 152 comparable Director Marketing roles across 45 biopharma companies.
Salary context
81 of 152 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 152 comparable roles
+ 5 more countries
Seniority mix
152 of 152 peers have a known seniority level
Therapeutic area mix
34 of 152 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.