About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Lead the development and execution of marketing strategies for the HEMA portfolio, driving sustainable business growth, strengthening brand leadership, and maximizing market opportunities. This role is responsible for leading a high-performing marketing team and fostering strong collaboration across commercial and cross-functional stakeholders.
Responsibilities:
Develop and execute portfolio and brand strategies to achieve business objectives, brand growth, and market leadership across the entire product life cycle.
Translate strategic priorities into actionable marketing plans and effective field execution.
Build strong relationships with key external stakeholders, including healthcare professionals and key opinion leaders (KOLs), to support brand development and disease awareness.
Drive brand positioning and integrated marketing initiatives across appropriate channels and platforms.
Conduct market analysis, identify growth opportunities, and provide strategic recommendations based on market insights.
Monitor marketing performance through clear KPIs and adjust strategies to maximize business impact.
Lead, coach, and develop a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning.
Partner closely with the in-field team, cross-functional teams, and global / area stakeholders to ensure aligned execution and business success.
Ensure all marketing activities comply with company policies and industry regulations.
Qualifications
Bachelor's degree or above in Medicine, Pharmacy, or other healthcare/pharmaceutical-related disciplines.
Minimum 10 years of experience in the pharmaceutical industry.
At least 8 years of marketing leadership experience in multinational pharmaceutical companies.
Successful experience in new product launch and portfolio management.
In-field team experience is a plus.
Strong strategic thinking, commercial acumen, and analytical capabilities.
Proven ability to develop and execute successful brand and portfolio strategies.
Excellent people leadership, coaching, and talent development skills.
Strong stakeholder management and cross-functional collaboration capabilities.
Effective communication and presentation skills in both English and Chinese.
Willingness to travel as required.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 152 comparable Director Marketing roles across 45 biopharma companies.
Salary context
81 of 152 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 152 comparable roles
+ 5 more countries
Seniority mix
152 of 152 peers have a known seniority level
Therapeutic area mix
34 of 152 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.