市场副总监， 罕见病/Associate Marketing Director, Rare Disease
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Title:
市场副总监， 罕见病/Associate Marketing Director, Rare Disease
Company:
Ipsen (Shanghai) Trade Co., Ltd
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
Develop asset portfolio strategy, along with innovative program design and launch to maximizing product performance.
Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth.
Model strategic sales forecasting and provide a strong recommendation on what resources are required to fully realize the opportunity
Lead brand team to develop tailormade tactics via precise segmentation, targeting and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximizing brand differentiation and share of voice
Cross-functional leadership to orchestrate brand imperatives and execution excellence
Drive asset communication strategy with promotional framework
Lead New product Launch readiness
Lead and develop launch readiness plan, business case and brand positioning to build cross functional alignment for NDA/access/pricing/medical education/listing strategy etc.
Global communication to getting fully support and ensure successful launch
Team leadership and people development
Establish high performance team with clear culture, objective and vision
Define, coaching and developing talents to maximizing individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development.
Knowledge, abilities & experience
Education / Certifications:
Ideal: Graduate degree required (preferably a top tier M.B.A. or a science degree)
Minimum: Bachelor degree (preferably a life science degree)
Experience:
Ideal:
Proven track record of commercializing medicines
Minimum:
At least more than 8 years of experience in an MNC
Strategic thinking, project management, fast learner
Specialized in specialty care, rare oncology or rare disease TA
Languages:
Proficient in English
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 202 comparable Director Marketing roles across 51 biopharma companies.
Salary context
94 of 202 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 202 comparable roles
+ 10 more countries
Seniority mix
202 of 202 peers have a known seniority level
Therapeutic area mix
41 of 202 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.