Consumer & Patient Marketing AI Lead (Ballerup, Capital Region of Denmark, DK)
Notify me about similar jobsAbout this opportunity
Job Title: Patient & Consumer Marketing AI Lead
Department: Enterprise IT & Quality
Location: Ballerup
Your impact begins here
As Patient & Consumer Marketing AI Lead, you will shape how Novo uses AI to connect with the people we serve. You will turn business priorities and Novo’s AI ambitions into a clear roadmap of AI products – from personalisation and next-best-action to conversational AI and content intelligence – and lead a multidisciplinary team that takes them into production. Your work will help improve patient experiences, strengthen consumer relationships and deliver measurable commercial results across global and local markets.
What you’ll bring
You combine AI and data product leadership with a strong understanding of marketing and customer engagement. You will also bring:
10+ years of progressive experience across AI, advanced analytics, marketing technology, customer engagement, data product development or commercial data science.
Experience leading AI or data product teams – including data scientists, engineers, product managers and analysts – and building high-performing, future-ready capabilities.
A track record of turning business priorities into scalable AI products in consumer, patient or marketing domains, such as personalisation, next-best-action, content intelligence, conversational AI or campaign optimisation.
Experience owning AI-enabled products end to end: from opportunity identification and roadmap through MVP, production deployment, adoption, value measurement and continuous improvement.
A solid understanding of generative AI, machine learning, data platforms, cloud, experimentation, model governance and product engineering, so you can engage credibly with business and technical colleagues.
Experience working with customer, consumer, patient or marketing data responsibly, including GDPR, data governance, privacy, security, content review and responsible AI expectations.
Strong business acumen and communication skills, with the ability to influence senior leaders, manage trade-offs and explain complex AI concepts in plain language.
Useful, but not essential:
Experience in pharma, healthcare, life sciences or another highly regulated industry.
What you’ll do
You will own the AI roadmap for consumer, patient and marketing experiences – and make sure it delivers measurable value.
Shape the Consumer, Patient & Marketing AI roadmap and set the direction for AI-powered marketing platforms, personalisation, next-best-action, content intelligence, conversational AI, customer data products and advanced analytics – in line with architecture, security, privacy and data governance standards.
Run a value-driven prioritisation framework that weighs business and customer value, data readiness, feasibility, regulatory considerations, adoption potential and capacity.
Lead AI products from ideation through MVP, production, adoption and optimisation, balancing innovation with operational support, platform evolution and technical debt.
Define standards with enterprise architects and platform teams for solution design, reusable AI components, experimentation, model governance, content generation workflows, testing and monitoring.
Set and track success metrics, from customer engagement and patient activation to campaign performance, AI adoption and commercial value.
Lead, coach and develop your team in AI product development, marketing analytics, agile delivery, experimentation, responsible AI and data-driven decision-making.
Who you’ll work with
You will join Enterprise IT & Quality, where colleagues work across the Novo value chain, staying close to stakeholders and helping deliver trusted technology, high quality and responsible ways of working. You will report to [insert hiring manager name and title].
You will lead a multidisciplinary AI product team of data scientists, AI engineers, data engineers, analytics engineers, product managers and marketing technology specialists. As the bridge between business and technology, you will partner with marketing, consumer experience, patient engagement, digital product and commercial leaders to turn opportunities into clear roadmaps and adoption plans.
You will also work closely with enterprise architects, platform teams, data governance, legal, privacy, security, medical and risk colleagues, so AI products use trusted data, meet GDPR and responsible AI requirements and keep human oversight in place. With strong executive sponsorship, you will have the backing to decide and move at pace.
What you can expect here
You will take on enterprise-scale challenges at the intersection of AI, marketing and patient engagement, with the trust to set direction and own the results. Novo is upskilling its entire workforce to advance AI as a main driver for innovation for the benefit of people living with serious chronic diseases – and in this role, you will help lead that work for consumer, patient and marketing experiences.
You will grow through cross-functional experiences, work with colleagues who raise the bar every day, and be part of a culture of clear performance expectations where honest feedback and results are recognised.
Salary
For this role, the Annual Base Salary ranges from 940,800.00 to 1,448,700.00 DKK, corresponding to the level of the position.
The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.
Start now
Your impact begins today. If you are ready to lead AI that makes engagement with consumers and patients more relevant, responsible and measurable, apply for the Patient & Consumer Marketing AI Lead role by 22 October 2026.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
]]>
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1331 comparable Marketing roles across 166 biopharma companies.
Salary context
345 of 1331 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1331 comparable roles
+ 57 more countries
Seniority mix
1080 of 1331 peers have a known seniority level
Therapeutic area mix
257 of 1331 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
Or follow a whole field: get every new Marketing job in Denmark, and choose locations and companies.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.