Brand Manager
Novartis has closed or removed this posting -- see current similar openings below.
About this opportunity
Brand ManagerLocation : Taipei#LI-HybridReady to turn bold strategy into meaningful impact for patients? Join Novartis as a Brand Manager and take ownership of locally relevant brand strategies that drive sustainable growth, strengthen market performance, and improve patient outcomes. You will combine customer and market insights, data, and omnichannel excellence to shape impactful plans across the brand lifecycle.
Major Accountabilities:Own the end-to-end strategy and performance of one or a select portfolio of brands across launch, growth, and maturity.Translate International and Regional direction into focused local brand plans with clear objectives, priority audiences, tailored messages, and omnichannel journeys.Design and execute integrated campaigns that optimize the marketing mix and strengthen customer engagement.Deliver sales, market share, and growth objectives while managing forecasts, demand plans, and brand budgets.Lead the cross-functional brand team, partnering with Sales, Medical, Value & Access, and other stakeholders to ensure aligned, high-quality execution.Use market research, customer insights, performance data, and key metrics to continuously refine strategy and tactics.Shape customer segmentation, patient journeys, activation initiatives, services, and solutions in line with relevant standards and governance.Work with global content teams, agencies, healthcare professionals, and external partners to deliver effective, locally approved initiatives.Requirements:Relevant experience in pharmaceutical brand management or marketing. Oncology/ Hematology experience added advantageStrong knowledge of pharmaceutical markets, customers, and healthcare systems.A proven track record of developing and executing brand strategies, tactical plans, and omnichannel campaigns.Strategic and analytical thinking, with the ability to turn data and insights into action.Strong financial acumen, including forecasting and budget management.Effective cross-functional leadership and stakeholder management in a matrix environment.The agility to manage complexity, ambiguity, and competing priorities.Confidence using digital and AI-enabled tools in day-to-day work.English and Mandarin required.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 460 comparable Manager Marketing roles across 91 biopharma companies.
Salary context
131 of 460 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 460 comparable roles
+ 48 more countries
Seniority mix
460 of 460 peers have a known seniority level
Therapeutic area mix
107 of 460 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.