Brand Executive - Pharmaceutical Division (Third Party Contract)
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ABOUT ABBOTT
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
WORKING AT ABBOTT
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
In Vietnam, Abbott’s Established Pharmaceuticals Division has committed to enhance the care of patients. Our products cover several therapeutic areas, including gastroenterology, women health, cardiology, primary care, specialty and food supplement. Our key prescription products include Lipanthyl, Klacid, Duphaston, Drosperin and BetaSerc. Our key over-the-counter products are Duphalac, CG210, Estraceptin, Brufen, Fatig, Surbex. We also have the Influvac vaccine.
ROLES & RESPONSIBILITIES
Summary:
Develop strategic approach in implementation for brand strategy
Show excellent execution of marketing activities
Conduct stakeholder management well
Core Job Responsibilities:
Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.
Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
Support in developing product training to field force on an ongoing basis.
Keep Field Force updated on product knowledge and competitor information.
Review complaints and propose solutions relating to assigned products.
Collect, compile, verify, analyze data on market trends, consumer behavior and competitor activities to propose market opportunities for product.
Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
MINIMUM EDUCATION REQUIRED
Bachelor’s degree or equivalent in pharmacy or medical.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience:
More than 2-3 years experience related in a representative role in the pharma Industry
Comprehensive industry knowledge
Professional skills:
Communication skill
Project management skill
Data analysis
Customer insight
Behavioral skills:
Continuous Improvement behavior
Apply Abbott Capabilities Framework
Language skills:
Good at English and Vietnamese
Computer skills
Good knowledge of computer-based programs including spreadsheets and graphics.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 974 comparable Marketing roles across 155 biopharma companies.
Salary context
277 of 974 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 974 comparable roles
+ 51 more countries
Seniority mix
789 of 974 peers have a known seniority level
Therapeutic area mix
193 of 974 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.