Associate Director HEMA

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Job Function:

Market Access

Job Sub Function:

Health Economics Market Access

Job Category:

Professional

All Job Posting Locations:

Madrid, Spain, Milano, Italy

Job Description:

Description

The Market Access Associate Director is an EMEA-focused leadership role responsible for the development and execution of market access strategies that support the successful access, reimbursement and sustainable adoption of Circulatory Restorations’ technologies, with primary responsibility for the IVL portfolio. The role provides strategic direction across EMEA, drives cross-functional and country alignment, and partners with regional stakeholders to secure favourable market conditions and enable growth. In addition, the Associate Director provides targeted strategic support to Market Access leadership across LATAM, Emerging Markets and the Middle East, contributing expertise, analysis and programme leadership to selected cross-regional priorities. Business development capability is critical, including identifying and evaluating growth opportunities, supporting market entry and expansion plans, and developing robust business cases with commercial leadership.

Lead and execute the market access strategy for the IVL portfolio across EMEA, aligned with Circulatory Restorations’ global, regional and country business objectives. Assess market dynamics, competitive landscapes, reimbursement policies and regulatory requirements to identify opportunities, barriers and priorities.

Partner with regional and country commercial leadership, marketing, medical affairs, regulatory, and finance to shape pricing strategy, contracting approaches, and reimbursement models for IVL. Lead pricing analyses, value/affordability assessments, and financial forecasting to support optimal market positioning.

Drive a business development mindset across EMEA by identifying, sizing and prioritising new market entry and growth opportunities for IVL, including new countries, segments, sites of care and funding pathways, and translating access insights into actionable commercial expansion plans.

Oversee and ensure the timely delivery of reimbursement submissions, HTA evaluations, value dossiers, evidence reviews and other HEOR/RWE activities across priority EMEA markets. Set standards, provide governance and ensure insights are translated into actionable access optimisation plans.

Develop, adapt and deploy market access and reimbursement tools for IVL to meet EMEA market needs. Monitor access performance, track reimbursement trends across EMEA and drive continuous improvement.

Build and maintain relationships with key stakeholders including payers, policy makers, healthcare providers, patient advocacy groups, and industry associations across the International region. Provide matrix leadership to cross-functional teams (sales, marketing, medical affairs, clinical, and R&D) to embed market access requirements into product planning, evidence generation, launch, and commercialisation strategies for IVL.

Provide expert insight on EMEA reimbursement and health policy developments and their impact on commercial objectives, investment decisions and market prioritisation.

Provide targeted strategic support to Market Access leadership across LATAM, Emerging Markets and the Middle East, including selected regional assessments, portfolio prioritisation, business cases, governance, capability building and cross-regional initiatives. This support complements, but does not replace, the role’s primary accountability for EMEA.

Support business development activities with local partners and distributors where applicable, including opportunity qualification, access and pricing due diligence, development of value propositions, and contribution to negotiations and contracting models in collaboration with legal, finance, and commercial leadership.

Lead high-impact value conversations with key decision makers (payers, hospital administrators, policy makers, and procurement stakeholders) and support senior commercial leaders in external engagements to progress access objectives.

Identify barriers to patient access and propose strategies to resolve them.

Adapt strategies when policy changes present new barriers or opportunities.

Requirements

Technical Skills

Strong verbal and written communication skills in English; additional languages desirable depending on key International markets

Strong business development and commercial acumen (critical): ability to identify opportunities, build business cases, and influence decisions through strategic, financially grounded recommendations

Knowledge of relevant payer and reimbursement systems and reimbursement compliance

Knowledge of process for policy development and implementation

Knowledge of health economics & outcomes research

Knowledge of and ability to interact successfully with stakeholders and decision makers.

Proficient use of Microsoft Word, Excel, PowerPoint, Outlook

Familiarity with regulatory guidelines

Skills with development and deployment of health economics outcomes tools desirable (e.g., Markov modelling, decision tree analysis)

Skills in evidence review and presentation of literature desirable.

Skills in creation and presentation of real-world evidence desirable

Fully understands financial and non-financial objectives of the global business strategy.

Education and Experience

Minimum 8–10 years’ experience in market access / reimbursement / HEOR (medical devices sector and cardiovascular experience preferred)

Demonstrated experience leading reimbursement and/or HTA submissions across multiple countries/markets, with accountability for strategy, timelines, and outcomes

Proven ability to lead and influence cross-functional, matrixed teams and to align diverse stakeholders around access priorities

Experience supporting KOLs and senior commercial leaders in payer, procurement, and hospital administration engagements, including preparation of value narratives and negotiation support

Experience contributing to or leading commercial strategy and/or business development initiatives (e.g., market entry planning, distributor/partner models, deal support), ideally in International medical device markets

Attitudes/Aptitudes Required:

Strategic: able to define short- and long-term vision.

Self-Reliant: works independently with a low need for supervision/direction and support.

Integrity: places high value on being consistently honest, trustworthy, and ethical.

Results Oriented: has a bias toward action, finishing tasks, achieving goals in a decisive manner.

Creative/Resourceful: develops imaginative solutions to problems or sees opportunities for improvement.

Organized: ability to set realistic goals, priorities, and work strategies, with follow through.

People Orientated: strong communicator with a high concern for relationships.

Flexible: adjusts quickly and easily to new situations and change.

Service Orientated: strong desire to meet people’s needs and be helpful towards them.

Oral and Written Communication: ability to convey information clearly, concisely and persuasively.

Required Skills:

Preferred Skills:

Agility Jumps, Commercial Awareness, Competitive Landscape, Cross-Functional Collaboration, Customer Intelligence, Global Market, Go-to-Market Strategies, Health Economics, Health Intelligence, Market Knowledge, Market Opportunity Assessment, Mentorship, Organizing, Pricing Strategies, Regulatory Compliance, Strategic Change, Tactical Planning, Technical Credibility

The anticipated pay range for this position, in the primary posting location, is:

€81.900,00 - €135.700,00

The anticipated pay ranges for additional locations are:

Spain - The anticipated base pay range for this position is € 82.400 - 142.140

Benefits:

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.