ViiV Healthcare Company Posted August 26, 2026

ViiV Healthcare (GSK) – HCP Insights Lead, HIV Prevention (PrEP)

Durham Blackwell Street, United States Full time
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ViiV Healthcare Company is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The US HCP Insights Lead, HIV Prevention (PrEP), will report to the Director, US Market Research & Competitive Intelligence within the Insights & Analytics team.

This role is accountable for generating decision-relevant insights that inform US HIV PrEP strategy and commercial decision-making. The role partners closely with Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders to understand business needs, translate them into actionable research objectives, and deliver evidence-based recommendations that support business decisions.

The role leads HCP primary market research from study design through execution, vendor management, analysis, and insight delivery. In addition to primary research, the role is expected to integrate evidence from multiple sources to develop a comprehensive understanding of customer needs, market dynamics, and business opportunities.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Business Partnership & Insight Support

Serve as a strategic insights partner to Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders

Translate business needs and insight gaps into clear research objectives and actionable research plans that support key business decisions

Provide objective, evidence-based perspectives and recommendations to support strategic and tactical decision-making

Primary Market Research Leadership

Lead qualitative and quantitative primary market research with HCPs to support US HIV PrEP initiatives

Design and execute a range of research programs, including ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, and opportunity assessments

Manage external research vendors across study design, fieldwork, analysis, and reporting, ensuring methodological rigor, quality execution, budget stewardship, timely delivery, and compliance with internal governance requirements

Insight Integration & Communication

Integrate findings across primary market research, competitive intelligence, syndicated data, claims data, epidemiology, customer feedback, and other relevant sources to develop a comprehensive evidence base and maximize the value of existing information

Translate research findings into clear business implications, strategic recommendations, and actions for stakeholders

Operational Excellence

Manage multiple concurrent research initiatives and competing stakeholder priorities while maintaining alignment with business timelines

Uphold high standards of research quality, analytical rigor, and insight generation, with a bias toward concise, decision-ready outputs

Evaluate and apply innovative methodologies, tools, and data sources when they can answer business questions more effectively or efficiently

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

Bachelor's degree & 7+ years of pharmaceutical or biotech commercial experience

Direct experience leading HCP-focused primary market research in a commercial pharmaceutical or biotech role

Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights

Strong expertise across qualitative and quantitative research methodologies

Experience managing multiple research vendors and concurrent projects

Strong analytical judgment and clear written and verbal communication skills

Preferred Qualification

If you have the following characteristics, it would be a plus

Experience in HIV, infectious disease, or another specialty/regulated therapeutic area

Advanced degree (MBA or equivalent)

Experience supporting brand launch or lifecycle strategy, and syndicated/secondary data integration (e.g., IQVIA, claims)

Strong ability to synthesize research findings into clear implications and recommendations for senior stakeholders

#LI-ViiV

#LI-GSK

Skills

Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -  usrecruitment.adjustments@gsk.com

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Job details

Seniority
Not listed
Function
Marketing
Therapeutic area
Not listed
Location
Durham Blackwell Street, United States
Employment type
Full time

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 1331 comparable Marketing roles across 166 biopharma companies.

1331Comparable roles tracked
1190Currently active
166Companies hiring similar roles
63Countries represented

Salary context

345 of 1331 peers report a salary range (USD, annualized)

Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.

This roleSubject Not listed on this posting
Lowest disclosed · Customer Experience Representative · AbbVie $16/hr – $29/hr (≈ $33,280–$60,320/yr)
Highest disclosed · Sr Director/Director, Neurology Patient Marketing (Remote, US) · Servier $251/hr – $307/hr (≈ $522,080–$638,560/yr)
Peer group range $46,800 – $580,320 (median $205,000)

Where these roles are based

Top locations among the 1331 comparable roles

United States565
China109
India92
Japan69
Germany47
United Kingdom40

+ 57 more countries

Seniority mix

1080 of 1331 peers have a known seniority level

Manager541
Director173
Associate Director169
Intern/Fellow/Postdoc59
Senior52
Senior Director42
Associate25
Executive/VP18
Principal1

Therapeutic area mix

257 of 1331 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology113
Neuroscience38
Rare Disease26
Vaccines & Infectious Disease19
Immunology16
Dermatology & Aesthetics15
Cardiovascular / CVRM14
Respiratory8
Gastroenterology4
Ophthalmology4

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

40%similar
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Mylan Inc. United States Remote Office, United States Director
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How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

40%
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Gilead Sciences, Inc. · Foster City, United States · Associate Director
Function Therapeutic area Seniority Country
40%
Senior Manager, NA Commercial Insights
Mylan Pharmaceuticals Inc. · United States Remote Office, United States · Manager
Function Therapeutic area Seniority Country
40%
Director, HCP Marketing - Dermatology
Regeneron Healthcare Solutions, Inc (USA) · Sleepy Hollow, United States · Director
Function Therapeutic area Seniority Country
40%
Executive Director, Neuroscience Global Commercial Strategy
Karuna Therapeutics, Inc. · Princeton, United States · Executive/VP
Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.