Novartis Posted November 5, 2026

Senior Manager, Patient Analytics Excellence & Governance

Hyderabad (Office), India FULL_TIME
Marketing Manager
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About this opportunity

The AIDE organization will enable Insights & Analytics to engineer the optimal decision environment for the US business by orchestrating, integrating, and synthesizing insights and analytics across therapeutic areas, functions, and the enterprise. The SM, Analytics Excellence and Governance (AEG) will support the pillar Director in execution, governance, and continuous evolution of the enterprise analytics capability strategy across customer and patient capabilities. This role will support and enable I&A to translate enterprise directions across patient and customer analytics into integrated capability roadmaps, investment priorities, governance frameworks, and operating models by partnering closely with AIDE OPM pillar leads.

Senior Manager, Patient Analytics Excellence & Governance Location – Hyderabad #LI Hybrid  Major AccountabilitiesThe Senior Manager, AEG serves as the enterprise business owner for patient or customer intelligence frameworks, standards, and governance. This role is accountable for defining how analytics intelligence is structured, governed, standardized, and adopted across the organization.  The role establishes common business definitions, decision frameworks, business rules, methodologies, and requirements that enable consistent, trusted, and reusable patient insights across brands, therapeutic areas, and enterprise decision processes. Patient / Customer Intelligence Ownership This role will co-own the patient or customer intelligence strategy, standards, business rules, analytics intelligence frameworks, respective KPIs, governance processes, business requirements, and enterprise patient intelligence assets. The role is accountable for defining what patient / customer intelligence capabilities are needed, how they are governed, how success is measured, and how they support enterprise decision making.  The SM, AEG will serve as business partner guiding capability intelligence requirements, prioritization, governance, adoption, and value realization. Enterprise Analytics Excellence & Roadmap Help define and maintain the enterprise patient intelligence capability strategy and roadmap. Enable alignment of patient intelligence priorities with enterprise analytics, AI, data, and decision intelligence strategies. Identify capability gaps, modernization opportunities, and future-state patient intelligence needs. Enterprise Patient Frameworks & Standards Help establish common patient definitions, business rules, KPIs, analytical methodologies, and decision frameworks. Help define and govern reusable patient intelligence assets that scale across brands and therapeutic areas. Standardized approaches for patient opportunity assessment, unmet need identification, care pathway analysis, and patient insights generation. Enterprise Customer Frameworks & Standards Help establish common customer, account, HCP, HCO, payer, and network intelligence definitions, business rules, KPIs, analytical methodologies, and decision frameworks. Help define and govern enterprise customer hierarchies, account intelligence standards, affiliation methodologies, engagement intelligence principles, and customer information standards. Standardize customer intelligence approaches that support field orchestration, targeting, deployment, CRM, and commercial decision making.Patient Intelligence Data Strategy & Stewardship Define business requirements for patient-related data assets, master data, reference data, business rules, and intelligence capabilities. Provide business support for patient intelligence data investigations, business-rule interpretation, KPI validation, and remediation prioritization. Serve as the business steward for patient intelligence definitions, standards, and requirements while SPT retains ownership of technical data strategy, architecture, data engineering, and master data management operations. Collaborate on data investigations, issue resolution, stakeholder communications, and remediation activities impacting patient intelligence capabilities. Support business validation, user acceptance testing, and successful adoption of patient-related data products and capabilities. Customer Intelligence Data Strategy & Stewardship Help define business requirements for customer, account, HCP, HCO, payer, network, affiliation, reference, and master data assets required to support customer intelligence capabilities. Provide business support for customer data investigations, business-rule interpretation, KPI validation, stakeholder communications, and remediation prioritization. Serve as the business steward for customer intelligence definitions, standards, and requirements while SPT retains ownership of technical data strategy, architecture, data engineering, and MDM operations.Support business validation, user acceptance testing, and successful adoption of customer-related data products and capabilities.Patient Intelligence Portfolio & Prioritization Partner with business stakeholders, SPT, Analytics Product, Medical, Market Access, Precision Health, and analytics teams to evaluate, prioritize, and sequence enhancement requests, data investments, and capability improvements. Establish governance processes for intake, prioritization, trade-off decisions, and value realization. Support to ensure patient intelligence investments align with enterprise priorities, strategic objectives, capacity constraints, and business value. Evaluate emerging business needs, data opportunities, and technology capabilities to inform future roadmap decisions. Customer Intelligence Portfolio & Prioritization Help establish governance processes for intake, prioritization, trade-off decisions, and value realization. Support to ensure customer intelligence investments align with enterprise priorities, strategic objectives, capacity constraints, and business value. Evaluate emerging business needs, data opportunities, and technology capabilities to inform future roadmap decisions.  Serve as the business partner of the customer intelligence capability backlog, ensuring priorities, requirements, and delivery plans remain aligned to evolving business needs. Participate in agile planning, release governance, and roadmap reviews to ensure delivery teams are focused on the highest-value business outcomes. Business-to-Product Translation Help translate priority business questions into analytics, data, AI, technology, and workflow requirements. Support traceability from business objectives through capability design, implementation, adoption, and value realization. Support integrated business and technology roadmap planning. Help translate prioritized business needs into well-defined epics, features, requirements, and capability enhancements suitable for agile delivery teams. Governance, Adoption & Value Realization Establish governance processes, decision rights, ownership models, and review mechanisms for patient intelligence capabilities. Monitor adoption, utilization, conformance, and business value realization. Enable continuous improvement and maturity of enterprise patient intelligence capabilities. Patient Opportunity & Precision Health Enablement Enable enterprise understanding of patient opportunity, unmet need, patient journeys, and care pathways. Support the evolution of compliant patient identification, patient finding, and precision health capabilities through clear business requirements, standards, and governance. Enable patient intelligence capabilities to effectively support future commercial and clinical decision making. Data Stewardship, Issue Resolution & Business Communications Partner with the SPT Data Strategy, Data Engineering, and Analytics Product teams to identify, prioritize, resolve, and communicate patient data quality, availability, and business-rule issues. Support business assessment of data defects, impacts, root causes, and remediation priorities. Ensure timely stakeholder communication regarding material data issues, enhancements, releases, and capability changes. Coordinate business validation, user acceptance testing, and readiness activities for patient intelligence data assets and related capabilities. Monitor ongoing data health, quality trends, and adoption challenges, escalating risks and driving corrective actions as needed. Minimum RequirementsEducation: Bachelor’s degree required. Advanced degree in Business, Analytics, Data Science, Engineering, Life Sciences, Public Health, or a related field not mandatory but preferred. 8+ years of leadership experience in analytics, insights, decision intelligence, commercial strategy, capability management, or business transformation. Proven success translating enterprise strategy into integrated analytics or decision-intelligence capability roadmaps and measurable outcomes. Experience establishing governance, operating models, decision rights, portfolio practices, and value-realization frameworks. Experience leading analytics modernization, automation, AI adoption, process transformation, or operating-model change. Demonstrated ability to translate business priorities into integrated analytics, data, AI, product, and technology plans. Strong track record partnering with senior business and technology leaders in complex matrix organizations. Experience with commercial analytics, field effectiveness, CRM-enabled capabilities, customer engagement, or field-orchestration analytics. Experience leading and developing senior talent and globally distributed teams. Essential RequirementsEnterprise analytics and capability strategy execution Integrated business capability architecture Executive governance and decision-right design Enterprise portfolio and investment oversight Business-to-product translation Analytics modernization and operating-model transformation Field-orchestration analytics and decision-support capabilities Executive communication, influence, and conflict resolution Global operating-model leadership Responsible AI, data governance, privacy, and risk management Talent and succession leadership Location: Hyderabad NKC | Hybrid | 3 days a week in office is mandatory.

Job details

Seniority
Manager
Function
Marketing
Therapeutic area
Not listed
Location
Hyderabad (Office), India
Employment type
FULL_TIME

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.

705Comparable roles tracked
651Currently active
117Companies hiring similar roles
58Countries represented

Salary context

130 of 705 peers report a salary range (USD, annualized)

Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.

This roleSubject Not listed on this posting
Lowest disclosed · Associate, Insights, Intelligence & Strategy Oncology · Pfizer $60,200/yr – $100,400/yr
Highest disclosed · Associate Director, Marketing Program Governance · Novartis $160,300/yr – $297,700/yr
Peer group range $80,300 – $229,000 (median $188,775)

Where these roles are based

Top locations among the 705 comparable roles

United States259
China87
India56
Japan42
Germany24
Taiwan19

+ 52 more countries

Seniority mix

705 of 705 peers have a known seniority level

Manager527
Associate Director141
Associate37

Therapeutic area mix

135 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology61
Neuroscience16
Rare Disease10
Cardiovascular / CVRM10
Vaccines & Infectious Disease8
Dermatology & Aesthetics7
Immunology7
Gastroenterology6
Respiratory6
Ophthalmology4

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

60%similar
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Same function Same seniority Same country
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How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

60%
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Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.