Marketing Operations Senior Associate, OBU Franchise

Career Category

Sales & Marketing Operations

Job Description

Role summary

The AIN Marketing Operations Senior Associate, OBU Franchise will serve as a key operational partner to U.S. Oncology Business Unit brand marketers and franchise stakeholders. This role will coordinate and execute the planning, financial, administrative, and logistical activities required to deliver franchise priorities with speed, quality, and compliance.

The Senior Associate will own congress planning logistics, CARF processing, exhibit and display workflows, customer engagement administration, sales force expense reporting, and franchise budget management. The role will also lead defined portions of the tactical plan and support OBU-level planning and logistics.

Working across U.S. brand teams, AIN colleagues, Finance, Compliance, Marketing Operations, field stakeholders, agencies, and vendors, this individual will provide the operational discipline and connectivity needed to move priorities forward. The role ensures congress execution aligns with brand and franchise priorities and translates those priorities into clear plans executed consistently as ONE OBU. Core deliverables will include an integrated franchise calendar, congress and event readiness trackers, CARF and customer-engagement status tracking, and budget and spend reports.

Key responsibilities

Franchise planning and tactical execution

Partner closely with U.S. brand marketers and franchise stakeholders to translate approved priorities into clear operational plans, timelines, deliverables, and ownership.

Own defined portions of the annual franchise tactical plan, including detailed workplans, milestone tracking, budget oversight, dependency management, and status reporting.

Maintain an integrated franchise calendar across congresses, exhibits, customer engagements, tactical programs, and OBU-level activities.

Coordinate across brands and functions to identify overlapping needs, resource constraints, sequencing considerations, and opportunities to simplify or standardize execution.

Proactively surface risks, resolve operational barriers, and escalate decisions that could affect timelines, budgets, quality, or compliance.

 

Congress, exhibit, and event operations

Own planning and logistics for assigned franchise congresses, including readiness timelines, planning meetings, attendee coordination, exhibit dependencies, agency and vendor coordination, and post-congress closeout.

Maintain detailed congress project plans that clarify milestones, owners, approvals, budget requirements, and cross-functional dependencies.

Manage exhibit and display processing from intake through approval, deployment, tracking, and reconciliation in partnership with appropriate internal teams and vendors.

Coordinate logistical and administrative support for franchise meetings, customer engagements, planning sessions, and other priority events.

Support OBU-level planning and logistics for cross-brand meetings, leadership forums, planning cycles, all-staff and special initiatives.

Ensure congress, exhibit, and event activities are delivered on time, within budget, and in accordance with applicable policies and compliance requirements.

CARF and engagement administration

Own end-to-end CARF processing for assigned franchise activities, including initiation, documentation review, routing, status tracking, issue resolution, and closeout.

Maintain accurate records and provide visibility into CARF status, upcoming deadlines, outstanding actions, and potential execution risks.

Manage defined administrative elements of customer and stakeholder engagements, including intake, scheduling, required documentation, approval tracking, vendor coordination, and reconciliation.

Partner with Compliance, Legal, Finance, and relevant operations teams to ensure required processes and documentation are completed accurately and on time.

Identify recurring process issues and recommend practical improvements that reduce rework and improve cycle times.

Budget and expense management

Manage the franchise budget in close partnership with U.S. brand marketers, Finance, and operational stakeholders.

Maintain accurate visibility into planned spend, commitments, purchase orders, invoices, accruals, forecasts, and actuals.

Monitor budget performance, identify variances and emerging risks, and provide timely recommendations to support informed investment decisions.

Support financial planning cycles, budget updates, reconciliation, and year-end close activities for assigned franchise work.

Operational governance and continuous improvement

Establish clear roles, handoffs, working norms, and escalation pathways across U.S. brand teams, AIN teams, agencies, vendors, and cross-functional partners.

Develop and maintain operating tools such as project trackers, budget dashboards, congress calendars, process guides, status reports, and decision logs.

Track operational measures such as on-time delivery, budget variance, processing cycle times, outstanding approvals, rework, and event closeout.

Use performance data and stakeholder feedback to improve processes, strengthen accountability, and increase execution efficiency.

Promote standardized workflows, templates, automation, and reusable approaches that reduce manual effort and create consistency across the franchise.

Support knowledge transfer and documentation to ensure continuity across teams and planning cycles.

Required qualifications

Bachelor’s degree and 5-9 years of experience in marketing operations, commercial operations, congress and event management, project management, or a related role.

Demonstrated experience managing complex projects with multiple stakeholders, timelines, budgets, and dependencies.

Experience with budget management, forecasting, accruals, purchase orders, invoicing, spend reporting, and financial reconciliation.

Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

Demonstrated ability to establish clear project plans, identify risks, resolve issues, and maintain accountability across teams.

Strong written and verbal communication skills, including the ability to provide clear status updates and escalate issues appropriately.

Experience coordinating with agencies, vendors, Finance, Procurement, compliance, and commercial stakeholders.

Comfort working with U.S.-based stakeholders and global or centralized delivery teams across time zones.

Proficiency with enterprise project-management, financial, procurement, and reporting tools.

Preferred qualifications

Pharmaceutical, biotechnology, healthcare, or other regulated-industry experience.

Oncology or hematology commercial experience.

Experience supporting U.S. pharmaceutical brands and field-facing commercial teams.

Experience managing congress logistics, exhibits, displays, customer engagements, or franchise-level events.

Familiarity with CARF, MLR, compliance, and customer-engagement processes.

Experience supporting franchise or portfolio budgets and sales force spend reporting.

Familiarity with platforms such as Workfront, SAP, Ariba, Coupa, Veeva, or comparable systems.

Experience using dashboards, workflow automation, or AI-enabled productivity tools to improve operational efficiency and reporting.

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