Marketing Manager EG Generics (Brussels, BE, 1020)

At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

The pharmaceutical company EG is a Belgian company and leader of generic medicines in Belgium. Today, the company counts 190 collaborators. EG is part of STADA Group and consists of 3 divisions: EG Generics, Consumer Care & Specialty Care. With over 30 years of experience, EG is the indisputable market leader of generic medicines in Belgium. The EG Generics portfolio contains almost 700 medicines (mostly prescription medicines) destined for the treatment of health problems in almost every therapeutic domain. The EG team also offers continuous practical support to doctors and specialists for a responsible and affordable patient care. EG Consumer Care creates innovative brands of nutritional supplements, medical aids and medicines that are available in pharmacies without prescription (OTC). We emphasize ‘evidence-based nutraceuticals’: nutritional supplements that are scientifically tested and who help you sustain your health. EG Specialty Care also offers very specialized prescription medicines – mainly to hospitals and psychiatric institutions. We are also working on expanding the product line with, among others, biosimilars. To strengthen our team, we’re looking for a:

Marketing Manager EG Generics   

Strombeek-Bever | Belgium (BE) | Full-time | Permanent

About EG

EG, the largest pharmaceutical company in Belgium, is a purpose-driven organisation: at the core of everything we do, we aim to Care for People’s Health as a Trusted Partner.

With an offering that covers almost every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies. Most of our medicines and food supplements are produced in Belgium. We currently have 180 employees and continue to invest in:

The development of generic medicines to keep high-quality healthcare affordable

Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy

The development of highly specialised medicines and biosimilars

Our culture is characterised by the strong commitment of our employees. Internally, we are called “MEPs”: Motivation – Energy – Passion are qualities we look for in every potential new employee to help strengthen our culture. We are part of the STADA Group and share the values Integrity, Agility, Entrepreneurship and One STADA.

Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fastest-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.

About Generics

Generics (Gx), the largest of the three business units at EG, offers a broad product range of Gx and Gx OTC medicines, all under the umbrella brand of EG. The Gx market is growing year after year, and EG is by far the market leader.

In line with our Vision want to continue our growth (topline, bottomline and market share) through impactful activation to our key stakeholders: patients, doctors and pharmacists. We aim to achieve this through launch excellence, excelling in market access, , accelerating our portfolio, effectively communicating product benefits, fostering relationships with our partners, and adhering to regulatory standards.

We do this in line with our purpose: Care for People’s Health as a Trusted Partner.

 

About Your Role

The Marketing Manager is responsible for building and growing a portfolio of molecules, achieving both turnover and profitability objectives. You will develop and implement strategies and brand plans that align with the company’s vision and budget. Acting as a strong brand guardian, you will ensure consistency and excellence in execution across all touchpoints. In this role, you lead a team of Brand Managers and report to the BU Director Gx.

Responsibilities

You are responsible for the overall marketing strategy and execution of the Generics portfolio. You develop, present and execute yearly marketing plans based on relevant insights, category trends and market dynamics

You build strong, future-proof portfolios that meet the needs of key stakeholders (patients, doctors and pharmacies)

You act as the business owner, ensuring topline and profitability targets are met through active mix management and net revenue management principles

You optimise budget allocation for maximum ROI and continuously monitor performance

You lead and coach a team of Brand Managers and a Digital Graphical Officer, fostering talent and a high-performing team culture

You deliver a consistent communication across all touchpoints, adapting STADA’s brand activation playbook to local market needs where relevant

You align strategy and plans with Sales Managers and other internal/external stakeholders to ensure successful implementation towards GPs/SPs,pharmacists and  patients

You ensure impactful communication tools and supporting materials are developed to empower pharma and medical reps and to communicate with impact to patients

You collaborate with the Business Development team to design a portfolio roadmap that keeps our offering superior and future-proof

You work cross-functionally with Pharmaceutical Affairs, Business Development, Supply Chain and other departments, ensuring regular alignment and clear communication

Required Profile

Motivated, Energetic and Passionate (MEP)

You act in line with our values: Integrity, Entrepreneurship, Agility and One STADA

Master’s degree in pharma, marketing, commercial engineering or related field with a minimum of 10 years’ relevant experience

Previous brand building and/or brand development experience in pharma is a plus

Excellent strategic skills with the ability to align teams to the strategy and drive flawless execution

Able to thrive in a complex environment and keep the right focus

Market access and pricing knowledge within pharma is essential

Strong marketing skills with a solid track record in building brands and businesses, including media planning expertise

Strong business acumen with solid P&L knowledge and familiarity with net revenue management principles

Analytical mindset with the ability to interpret data and make informed decisions

Strong people manager who can develop and grow talent while energising the team

Entrepreneurial go-getter with a collaborative mindset and excellent communication skills

Fluent in Dutch, French and English

We hire for attitude – a positive, proactive and growth-oriented mindset is essential

Do you have the Motivation, Energy and Passion it takes? Then this job might be for you. Apply now!

]]>