Manager, Business Analyst, MarTech Product Management
About this opportunity
The Manager, Business Analyst is responsible for translating business needs into scalable product and technology solutions that support marketing transformation initiatives. This role collaborates closely with business, product, marketing operations, and technology teams to define requirements, manage product backlogs, and support the agile delivery of digital and analytics capabilities.The role partners with Product Owners and cross-functional stakeholders to ensure solutions align with business objectives, user needs, and enterprise standards while enabling efficient and high-quality product delivery.
Manager, Business Analysis, MarTech Product ManagementLocation – Hyderabad #LI Hybrid Major accountabilities:Gather, analyze, and document business and functional requirements.Partner with Product Owners to define epics, user stories, and acceptance criteria.Maintain product artifacts and functional documentation using Jira and Confluence.Participate in backlog refinement, sprint planning, and prioritization sessions.Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities.Support implementation teams during solution development, QA, testing, and rollout phases.Provide analytical insights on KPIs, reporting, segmentation, and business performance.Collaborate with business and technology stakeholders to ensure effective delivery, governance, compliance, standardization, and act as a proxy Product Owner when needed.Educational Requirement:Bachelor’s degree in business, Technology, Engineering, Analytics, or a related field required or MBA or master’s degree preferred.Minimum Experience:6+ years of experience in Business Analysis, Product Management, or related rolesExperience working in Agile environments and using tools such as Jira and ConfluenceStrong analytical, communication, and stakeholder management skillsProven experience translating business needs into functional requirements and user storiesExposure to digital marketing, analytics, or MarTech platforms preferredExperience in Pharma, Healthcare, Consumer, or other regulated industries preferred
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 454 comparable Manager Marketing roles across 111 biopharma companies.
Salary context
113 of 454 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 454 comparable roles
+ 46 more countries
Seniority mix
454 of 454 peers have a known seniority level
Therapeutic area mix
103 of 454 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.