Marketing Manager | Rx Marketing CoE – Emerging Markets

Life Cycle Management

You will be responsible for understanding customer needs and insights with help of market insights team

You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.

You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Portfolio Maximization - Strategy

You will support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.

You will provide plan recommendations to country as well as monitor investment as per the strategy.

You shall assess promotional effectiveness and suggest country teams accordingly

You will be responsible to drive Cost optimisation - COGS / SCM overheads

Annual Brand Planning

You shall work closely with country marketing teams to build differentiators / brand levers

You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth

You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.

You shall ensure adherence to Brand plan process in terms of rigour and preparation

New Product Ideation & Portfolio Development

You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts

You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs

You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

New Product Launch Excellence

You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.

You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication

You shall work closely with the L&D teams for capability building among the country teams to make them future ready

You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth

Business Understanding:

You should have a sound understanding of Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics

You should lead the development and implementation – in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence – of a clear ROI-based approach to consumer marketing based on analytical models, insights and information leading to best-in-class consumer marketing practices across the organization

10+ years’ experience including Sales and Marketing

MBA from reputed institute

Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product - Ideation to Launch is preferred

Experience running successful projects including marketing campaigns

Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns

Ability to think creatively and communicate the brand value proposition effectively

About the Department

Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/