About this opportunity
Lead and build an operation that aimed at addressing unmet patient needs in the Greater Bay Area leveraging the GBA Medicine and Device Import Policy. Improve patient access to innovative medicine and create new business opportunities under the regulatory framework regarding GBA Medicine and Device Import Policy.
Major accountabilities: Strategic LeadershipLead a newly launched operation aimed at addressing unmet patient needs in the Greater Bay Area (GBA) cities by leveraging products from Hong Kong and Macau.Develop and implement strategic plans to enhance healthcare access and delivery in the GBA.Utilize agile operating methodologies to drive efficiency and innovation in operations.Foster business ecosystem and long-term government-enterprise relationships. Maintain and strengthen long-term strategic cooperation with regulatory bodies, health commissions, medical insurance bureaus, cross-border healthcare platforms, and hospitals across Guangdong, Hong Kong, and Macau, to shape a favorable policy environment.Develop and build innovative payment solutions with commercial insurance partners, involving sustainable payment models to reduce the financial burden on patients and expand the accessibility of medicines and medical devices in the Greater Bay Area.Define, develop and oversee short- and long-term strategic marketing and sales plans aligned with global and regional strategies.Monitor market trends, sales and product performance; conduct regular business reviews and implement corrective actions as needed. Collaboration & PartnershipsCollaborate with cross-functional teams to ensure the successful execution of initiatives.Keep communicate with key stakeholders, including healthcare providers, government agencies, and industry partners to understand the unmet needsBuild and strengthen strategic relationships with key customers and stakeholders, including physicians, key accounts, specialty pharmacies, KOLs and payors, in line with compliance requirements.Partner with other TA Heads to develop agile, customer-led digital and customer solutions strategies that address evolving business, customer and patient needs.Drive effective market support to interpret, localize and operationalize launch strategies and deliverables; act as the primary interface and escalation point for major markets. Compliance MonitoringEnsure compliance with Novartis’ internal requirements and relevant regulations and policies in the GBA, Hong Kong, and Macau.Ensure adherence to all Ethics, Risk and Compliance policies and management of relevant key processes.Report technical complaints, adverse events and special case scenarios related to Novartis products within 24 hours of receipt; manage the distribution of marketing samples where applicable.Optimize sales force performance and return on investment, while strengthening commercial capabilities and developing innovative commercial strategies.Manage the unit budget and financial performance. Key performance indicators: Achievement of GBA revenue and revenue growth targetsAchievement of market share and market share growth targetsDelivery of profitability targets and effective budget managementSuccessful execution of strategic marketing plans, growth initiatives and key product launchesPortfolio performance, including effective lifecycle management, line extensions and new product launchesOperational Excellence performanceSales force effectiveness, capability development and return on investmentCustomer and stakeholder engagement outcomesOur Voice survey resultsDiversity, Equity and Inclusion KPIsStrength of succession plans and talent pipelineTeam capability development and high-profile talent retention
Job details
How this role compares
Computed from every other active Commercial & General Management role in our database, not just this employer's listings.
We currently track 236 comparable Commercial & General Management roles across 40 biopharma companies.
Salary context
27 of 236 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 236 comparable roles
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Seniority mix
126 of 236 peers have a known seniority level
Therapeutic area mix
32 of 236 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.