Director, Omnichannel Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Key Responsibilities

1. Define and Deliver the Iberia Commercial Capability Strategy

Design and execute the long-term Commercial Capability Roadmap for Spain and Portugal.

Act as strategic collaborator to the Sr Director Commercial Operations and key decision makers of the affiliate, including General Manager, Business Unit Directors, Marketing and Commercial Operations leadership teams.

Translate business priorities into scalable capabilities that improve customer engagement, field effectiveness and business performance.

Lead transformation initiatives that combine people, processes, technology and data.

2. Lead Omnichannel Excellence

Define the Omnichannel vision and operating model for Iberia.

Advance customer engagement from channel-based execution toward personalized customer journeys.

Drive adoption of customer-centric engagement models powered by Veeva, dynamic content and channel orchestration capabilities, consistent with Gilead's global omnichannel framework.

Establish omnichannel governance, KPIs and performance management.

Partner with Marketing, Sales, Medical Affairs and Digital teams to ensure integrated execution.

Continuously optimize customer experience through testing, learning and analytics.

3. Drive CRM & Advanced Analytics Transformation

Own Iberia CRM (Veeva) strategy and roadmap.

Lead CRM evolution, optimization and future platform migrations.

Build a best-in-class Customer 360 ecosystem.

Accelerate advanced analytics capabilities, predictive models and data-driven decision making.

Develop actionable insights that improve targeting, segmentation and customer engagement.

Ensure strong data governance and operational excellence.

Liaise with Gilead Regional and Global teams to optimize Global solutions to Iberia Market environnment and competitive requirements.

4. Lead Iberia AI Commercial Strategy

Define the AI vision for commercial and capability-building organizations.

Identify high-value opportunities where AI can improve productivity, personalization, decision-making and customer engagement.

Partner with global and local teams to deploy AI-enabled solutions.

Drive AI adoption across commercial teams through governance, training and change management.

Build a culture where AI becomes embedded into daily ways of working, learning, decision-making and execution. This aligns with recent Iberia initiatives focused on embedding AI into core workflows, adoption programs and role-specific capability development.

Establish AI performance metrics and value realization frameworks.

5. Shape the Future of Commercial Learning & Development

Lead the CL&D strategy for Sales functions in Spain and Portugal.

Build a best-in-class commercial curriculum covering: Selling skills

Strategic account management

Omnichannel execution

Advanced analytics

AI fluency

Coaching excellence

Leadership development

Modernize learning approaches through digital learning, simulations, role-play solutions, AI-enabled training and personalized learning journeys.

Develop future capability models for field teams and managers.

6. Build High-Performing Teams

Lead, coach and develop a team of 4-6 multiprofile omnichannel, CRM and L&D proffesionals.

Establish a high-performance culture focused on innovation, collaboration and accountability.

Develop succession plans and talent pipelines.

Drive engagement and cross-functional influence across the organization.

 

Candidate Profile

Education

Bachelor's degree required.

MBA, Master's in Business, Marketing, Analytics, Digital Transformation, Data Science or similar strongly preferred.

Required Experience

Minimum

15+ years of progressive leadership experience.

Experience within pharmaceutical, biotechnology, healthcare, medical technology or highly regulated industries.

Significant leadership experience in: Omnichannel

Commercial Excellence

CRM

Data & Analytics

Digital Transformation

Learning & Development

Sales Force Effectiveness

Artificial Intelligence initiatives

Preferred

Experience leading multi-country organizations.

Experience managing senior leaders and matrix organizations.

Experience implementing AI solutions at scale.

Experience driving CRM transformations.

Experience designing omnichannel customer engagement models.

Experience building commercial capability strategies.

Ideal Background

The strongest candidates will likely come from one of the following environments:

Pharmaceutical / Biotech

Commercial Excellence Director

Omnichannel Director

Customer Engagement Director

Digital Transformation Director

Commercial Operations Director

Consulting

Principal / Director with strong pharmaceutical and commercial transformation expertise.

Technology / Data

Senior leaders from CRM, AI, Customer Engagement or Data organizations supporting life sciences clients.

Equal Employment Opportunity (EEO)

It is the policy of Gilead Sciences, Inc. and its subsidiaries and affiliates (collectively "Gilead" or the "Company") to recruit select and employ the most qualified persons available for positions throughout the Company.  Except if otherwise provided by applicable law, all  employment actions relating to issues such as compensation, benefits, transfers, layoffs, returns from layoffs, company-sponsored training, education assistance, social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds, which may include an individual’s gender, race, color, national origin, ancestry, religion, creed, physical or mental disability, marital status, sexual orientation, medical condition, veteran status, and age, unless such protection is prohibited by federal, state, municipal, provincial, local or other applicable laws).  Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.

For Current Gilead Employees and Contractors:

Please apply via the Internal Career Opportunities portal in Workday.