Director, Marketing – MPS I and ASMD

Job title:  Director, Marketing – MPS I and ASMD

Location: Cambridge, MA

About the Job

The Director, Marketing – MPS I and ASMD is the brand strategy lead for Sanofi's ASMD and MPS I disease portfolio, encompassing Xenpozyme® (olipudase alfa) for Acid Sphingomyelinase Deficiency (ASMD) and Aldurazyme® (laronidase) for Mucopolysaccharidosis I (MPS I). This role owns brand strategy, campaign and messaging platform, brand planning process, and core team governance for these two disease areas, and serves as the primary U.S.-to-Global commercial partner for both brands.

The Director directly manages and develops a team of three, a Patient Experience Marketer, an HCP Experience Marketer, and a PharmD Fellow bringing strong people leadership, strategic thinking, and rare disease commercial expertise to the role.

A defining priority of this position is leading the transition of both the ASMD and MPS I brand away from traditional agency-dependent models toward a fully AI/digital marketing platform. This includes building internal digital capabilities, owning content and campaign production digitally, and systematically reducing reliance on external creative and media agencies over time, positioning this portfolio as a model for digital-first, agile brand marketing within Sanofi Rare Disease.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and Specialty Care neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Brand Strategy – ASMD & MPS I Portfolio

Own the U.S. brand strategy for Xenpozyme and Aldurazyme, ensuring each brand maintains compelling, differentiated, and commercially sound strategic positioning

Develop and maintain the strategic framework for the ASMD and MPS I portfolio, including portfolio prioritization, lifecycle management, and competitive response strategies

Ensure brand strategies are grounded in data, customer insights, competitive intelligence, and clinical data, addressing the full patient journey

Anticipate market dynamics and proactively evolve brand positioning to reflect the evolving ASMD and MPS I treatment landscapes

Digital-First Brand Campaign & Messaging

Own the brand campaign and messaging platform for ASMD and MPS I, ensuring compelling, differentiated, and compliant brand narratives for both HCP and patient audiences

Lead the development and evolution core messaging, visual identity, and campaign architecture for Xenpozyme and Aldurazyme

Drive the transition to a no-agency, fully in-house digital marketing model, building internal digital production capabilities, establishing in-house content creation workflows, and architecting a digital-first campaign infrastructure

Ensure campaign and messaging alignment across all digital channels and tactics, leveraging internal teams to execute with speed and precision

Champion a culture of digital innovation, testing, and optimization across the ASMD and MPS I brand teams

Brand Plan Leadership

Lead the annual brand planning process for the ASMD and MPS I portfolio, including situation analysis, strategic imperatives, tactical planning, and resource allocation

Integrate digital transformation milestones and in-house capability-building objectives into annual brand plans

Present brand plans to senior leadership, including the Head Rare/xLSD Marketing and cross-functional leadership, with clear strategic rationale and measurable outcomes

Ensure brand plans reflect the needs of rare disease patients and caregivers, consistent with Sanofi's mission-driven approach to rare diseases

Team Leadership & Development

Directly manage and develop a team of three direct reports: Patient Experience Marketer, HCP Experience Marketer, and PharmD Fellow

Set individual goals aligned to brand priorities and the digital transformation agenda; provide ongoing coaching, feedback, and career development support

Foster a team culture grounded in digital innovation, agility, patient-centricity, and continuous learning

Serve as a visible and accessible people leader who models Sanofi's values and commitment to rare disease patients

Core Team Governance

Lead core team governance for the ASMD and MPS I brands, chairing or co-chairing core team meetings and ensuring cross-functional alignment on brand strategy and execution

Drive accountability for brand plan execution across the core team, tracking milestones and escalating issues as needed

Ensure governance processes support the pace and agility required by the in-house digital marketing model

Forecasting & KPI Development

Serve as the commercial forecasting and KPI development partner for the ASMD and MPS I portfolio, working closely with Finance, GTMC, and the Head Rare/xLSD Marketing

Develop and track brand KPIs, including digital engagement and performance metrics as the marketing platform transitions in-house

Monitor performance against forecast and provide regular, data-driven updates to leadership

Use KPI insights to inform brand strategy adjustments and optimize resource allocation

Global Partnership

Serve as the primary U.S. commercial partner to the Global ASMD and MPS I brand teams, ensuring alignment between U.S. execution and global brand strategy

Represent the U.S. commercial perspective in global brand forums and contribute to global brand planning processes

Ensure that U.S. digital-first and in-house marketing innovations are shared with and inform global brand thinking where appropriate

About You

Bachelor's degree required; MBA or advanced degree strongly preferred

Demonstrated ability to lead, coach, and develop direct reports in a fast-paced, complex environment

Experience managing multiple brands or indications simultaneously preferred

Strong track record of leading brand planning processes and developing brand campaign strategies

Strong analytics

Proven ability to partner effectively with Global brand teams across geographies and functions

Excellent cross-functional collaboration, communication, and executive presentation skills

Why Choose Us

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 (1-866-726-6342) or click here

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is:

$178,500.00 - $257,833.33

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can  be found here.