Digital Specialist (CRM, customer engagement)
Notify me about similar jobsWe couldn't confirm this posting on Abbott's site in our latest checks -- see current similar openings below.
About this opportunity
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A good benefits package incl. medical insurance for the employee and children, mobile communication reimbursement.
The Opportunity
This position works out of our Kyiv, Ukraine location in the EPD Division.
As the Digital Specialist (CRM, customer engagement) you’ll be responsible for planning, execution and optimization of HCP engagement campaigns through Salesforce Marketing Cloud and other digital channels. The role will work closely with Product Managers, Medical, Compliance and Digital teams to drive personalized physician engagement across multiple markets.
What You’ll Do:
Develop and execute HCP customer engagement campaigns.
Build and manage omnichannel communication journeys.
Coordinate campaign planning with Product Managers.
Manage content calendar and campaign delivery process.
Work with Marketing Cloud specialists on campaign implementation.
Monitor campaign performance and provide optimization recommendations.
Conduct segmentation and audience targeting.
Perform A/B testing and engagement analysis.
Prepare regular reporting dashboards and business recommendations.
Requirements:
Experience in CRM Marketing or Campaign Management (desirable from 3 years).
Experience with Salesforce Marketing Cloud or similar CRM platforms.
Experience with email marketing and customer journey management.
Strong analytical skills.
Experience with customer segmentation and campaign optimization.
Healthcare or pharmaceutical industry experience is a strong advantage.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 974 comparable Marketing roles across 155 biopharma companies.
Salary context
277 of 974 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 974 comparable roles
+ 51 more countries
Seniority mix
789 of 974 peers have a known seniority level
Therapeutic area mix
193 of 974 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Currently open similar roles
This posting is closed, but here are live openings closest to it -- ranked by similarity, not by how well you'd qualify for them.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.