About this opportunity
Company Description
Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
Digital Manager, 数字营销经理
负责目标客户在公司数字平台的整体运营工作，并对客户活跃度、满意度负责；
根据目标客户运营目标，制定年度活动及内容策略，并协同销售团队推动客户端落地执行；
梳理客户结构，建设客户画像及分层标准，并针对不同层级客户整合内部资源，规划及执行差异化的运营策略，提升客户忠诚度；
充分了解和学习行业及品类知识，调研客户经营、增长中各环节的问题和需求，完善平台服务能力建设，持续优化运营策略；
分析业务数据及客户在平台的行为数据，总结归纳资源有效率、客户运营痛点、产品策略等存在的问题并落实解决方案，持续挖掘并完善标杆案例、运营方法论。
Qualifications
本科及以上学历
5年以上互联网企业、品牌方企业B端或C端客户运营及服务经验，医美/消费医疗与大健康产品/美妆行业背景优先;
具有较强的业务洞察能力、分层管理意识及创新能力，具有优秀的数据敏感度及处理能力，良好的B端策略输出能力;
具备良好的沟通和跨部门协作能力，能够整合资源、高效协同，合作共赢;
优秀的学习能力和团队精神，积极进取，愿意接受挑战，有较强的责任心、自驱力和抗压能力。
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Data & Digital role in our database, not just this employer's listings.
We currently track 241 comparable Manager Data & Digital roles across 56 biopharma companies.
Salary context
88 of 241 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 241 comparable roles
+ 25 more countries
Seniority mix
241 of 241 peers have a known seniority level
Therapeutic area mix
19 of 241 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Open in 2 locations
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.