Bayer Posted October 22, 2026

Commercial Product Development (Ciudad de México, Ciudad de México, MX)

Ciudad de México, Mexico Type not listed
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About this opportunity

Commercial Product Development

Leads and oversees the Crop Protection (CP) portfolio for Fruits & Vegetables across the NORLA Cluster to maximize market performance, profitability, and long-term portfolio value. Develops and implements strategic plans aligned with business objectives, with a focus on technical and commercial product positioning, market penetration, portfolio optimization, and successful innovation launches.

Analyzes market trends, customer needs, technical insights, regulatory requirements, and competitive landscapes to identify growth opportunities and strengthen the portfolio. Collaborates with cross-functional teams, including Marketing, Field Solutions, Agronomic Services, Regulatory, and customer-facing teams, to ensure aligned and effective execution of franchise and asset strategies.

Builds strong relationships with internal and external stakeholders to support the development, launch, and sustainable growth of the Crop Protection portfolio.

Job Description

Purpose of the Position

Lead the development and execution of the commercial and technical Value Proposition for the Crop Protection portfolio in Fruits & Vegetables across the NORLA Cluster.

The role is responsible for designing and implementing a three-year plan to successfully launch and commercially position the Crop Protection portfolio in alignment with innovation timelines.

Additionally, the position identifies market needs and opportunities across the cluster and supports commercial defense activities to strengthen the Fruits & Vegetables portfolio in all designated countries.

Scope

Geographic scope: NORLA Cluster – Northern Latin America

Direct reports: None

Managed sales: €175 million annual sales in Mexico in 2026

Gross profit: 62%

Launch portfolio value: €30 million over the next five years

Key Responsibilities

Develop and continuously update a detailed Technical Value Proposition for the Crop Protection portfolio, integrating multiple data and information sources, including Field Solutions, regulatory information, customer insights, and technical influencers.

Support assets from two to three years before launch through launch and post-launch phases, ensuring a robust technical and commercial positioning strategy.

Drive the technical component of the strategic pricing process for each asset in close collaboration with the Crop Protection Marketing team.

Monitor and assess the Crop Protection portfolio from a technical perspective, identifying gaps, opportunities, and market needs to inform regional and global marketing decisions for branded and licensed businesses.

Transfer the detailed Technical and Commercial Value Proposition, as well as the introduction concept for each asset, to local Marketing teams and country technical experts.

Ensure that local teams use the Value Proposition as a guide for technical-commercial positioning, launch preparation, and in-market execution.

Lead and influence internal and external stakeholders to co-create integrated Crop Protection solutions that address customer and market needs.

Coordinate and collaborate with Crop Protection stakeholders and decision-making forums across NORLA and LATAM.

Work closely with and ensure strategic alignment between Asset Management, Agricultural Research and Innovation (ARI), Agronomic Services, Field Solutions, Regulatory, Marketing, and customer-facing teams.

Support commercial defense activities to protect and strengthen the Fruits & Vegetables portfolio across designated countries.

Monitor market, crop, regulatory, scientific, technological, political, and economic developments that may affect portfolio performance, launch readiness, or market access.

Key Working Relationships

Internal

NORLA Crop Protection Mission Lead

NORLA Asset Management Team

LATAM Fruits & Vegetables Asset Manager

Customer-facing units

Field Solutions

Agronomic Services

Agricultural Research and Innovation (ARI)

Regulatory Affairs

Marketing

Other Crop Protection Mission roles

External

Customers and growers

Technical influencers

External collaborators and partners

Relevant industry and agricultural stakeholders

Qualifications and Competencies

Education

University degree in Agronomy or a related field; equivalent extensive professional experience may be considered.

Experience

Minimum of 7–10 years of experience in the Crop Protection business.

Demonstrated experience in agribusiness, Crop Protection portfolio management, and product positioning.

Experience supporting innovation launches, technical-commercial value propositions, and portfolio lifecycle management.

Strong understanding of crop-related political, economic, scientific, technological, and regulatory requirements.

Experience working in a matrix organization, collaborating with local, regional, and cross-functional teams.

Experience interfacing with internal partners and external collaborators across multiple countries or markets.

Skills and Competencies

Strong strategic thinking and portfolio-management capabilities.

Ability to translate technical insights into differentiated commercial value propositions.

High influencing skills and demonstrated customer centricity.

Strong stakeholder-management and collaboration skills.

Ability to actively engage internal partners and external collaborators to align strategies, analytics, and success measures.

Learning agility and adaptability to evolving business and organizational requirements.

Strong planning, communication, presentation, and interpersonal skills.

Ability to manage priorities effectively in a complex, matrixed, regional environment.

Availability to travel across countries within the NORLA region.

Período de aplicación: 20 Oct al 03 Nov Código de referencia: 893034     División: Crop Science   Ubicación: Mexico : Ciudad de México : Ciudad de México     Área funcional: Acceso al Mercado   Grado de posición: VS 1.3     Tipo de empleo: Permanente  Tiempo de trabajo: Indefinido - Full Time

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Job details

Seniority
Not listed
Function
Other / Corporate Functions
Therapeutic area
Not listed
Location
Ciudad de México, Mexico
Employment type
Not listed

How this role compares

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