Marketing Sr Director (Ciudad de México, Ciudad de México, MX)
About this opportunity
Marketing Home Lead
As a Home Lead , lead the Brand Building professional Home for the assigned coaching span by stewarding capabilities and talent, enabling career growth and mobility, and partnering with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.
Lead the Marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.
Scope
Geography: Local
Country: Mexico
Key Responsibilities
Home Leadership, Capability and Talent Stewardship
Build critical Brand Building capabilities and address priority skill gaps.
Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
Enable talent mobility and agile skills deployment across markets, teams, and Homes.
Build a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
Partner with Work Leads, HR, and key stakeholders to align talent and capability priorities with business needs.
Role-model VACC leadership and enable effective collaboration between Home and Work responsibilities.
Marketing Strategy and Business Leadership
Design, develop, and implement strategic marketing programs and pricing strategies to support the organization’s products and services across different market sectors.
Lead the marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.
Lead the portfolio strategy and innovation pipeline, accelerating new value propositions to strengthen future competitiveness.
Use a range of marketing strategies and media, including print, broadcast, and digital channels, to effectively launch and position products and services.
Collaborate with Sales and technical teams to identify and execute targeted marketing strategies aligned with business objectives.
Manage work across multiple marketing sub-families, including product and brand marketing, P&L management, advertising, and promotional activities.
Analyze market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.
Act as a Home Lead who shapes business decisions and mobilizes Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams around shared priorities and outcomes.
Key Working Relationships
The Home Lead works closely with:
Work Leads
Other Home Leads
Capability and Talent partners
Human Resources
Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams
Employees across the assigned coaching span
Skills and Qualifications
Demonstrated experience building capabilities at enterprise, functional, or team level.
Demonstrated strength in coaching, talent development, succession planning, and workforce planning.
Ability to lead through influence across diverse markets, teams, and stakeholder groups.
Ability to make fair, consistent, and evidence-based talent assessments and decisions.
Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.
Demonstrated track record in business transformation, innovation, and organizational change.
Fluent in English and Spanish.
Entrepreneurial mindset and strong influencing skills.
Strong data-driven decision-making capabilities.
Innovation mindset, learning agility, courage, and resilience.
Período de aplicación: 14 al 28 Octubre Código de referencia: 893038 División: Consumer Health Ubicación: Mexico : Ciudad de México : Ciudad de México Área funcional: Acceso al Mercado Grado de posición: VS 3 Tipo de empleo: Permanente Tiempo de trabajo: Indefinido - Full Time
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 232 comparable Senior Director Marketing roles across 54 biopharma companies.
Salary context
109 of 232 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 232 comparable roles
+ 12 more countries
Seniority mix
232 of 232 peers have a known seniority level
Therapeutic area mix
51 of 232 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.