Brand Manager Cluster North LATAM – Allergan Aesthetics
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Company Description
About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
Profile Summary:
The candidate is responsible for providing end-to-end branding strategy, from planning to execution in alignment with Marketing Head, understanding brand needs, customer segments priorities, LATAM vision & guidance. Guide & Influence In-Field teams to execute brand plans and campaigns. Develop in collaboration with Business Excellence and Sales team customer journey plans to support brand growth in a consistent, unified, and profitable way.
Accountabilities:
Marketing Plan: Active participation with Marketing Head and LATAM Marketing to define local brand priorities, objectives & key branding initiatives and customize brand plans based on market and customer needs for execution.
Co-create, implement and execute the marketing plans for an aesthetic portfolio, aiming to optimize profitability, market share and revenue growth in the short and long term.
Localize brand platforms, toolkits and sales story for cycle campaigns, and guarantee excellent In-Field execution.
Co-create KPIs and tactical plans for the field force.
Support In-Field team on brand execution ensuring that initiatives are the right ones to support the customer’s needs while supporting commercial objectives.
Actively plan and support execution in coordination with Customer Engagement Team, Business Excellence, AMI, Medical Affairs & Sales brand launches, events, workshops, etc.
Responsible for setting M&P budget for their portfolio, define investment mix for the brand making sure that the investments are aligned to corporate policies and ensuring optimal investment.
Identify insights and Market Value Drivers according to each customer segment to determine growth opportunities.
Manage and coordinate local agencies assuring correct brand guidelines across campaign, patient-focused solutions and multi-channel and digital campaigns and events.
Provide active support to Marketing Head during strategic planning process defining portfolio strategies and communication platforms.
Development of Marketing Plan by Customer Segmentation / Brand following the “Job to be Done” methodology, with a fully customer-centric approach consumer insights to set robust and sustainable marketing plans.
Provide ongoing support In-Field visits providing advice and guide to commercial teams on the execution of brand strategies, implementation planning and identify brands gaps / issues to find ways to keep developing the business.
Monitor product performance in accordance with objectives and anticipate trends in aesthetic management and market conditions that may affect product performance.
Maintain strong relationships with opinion leaders, medical societies and clients.
Stay permanently updated on competitor activities / initiatives and develop “defensive” plans taking a proactive approach to minimize their potential impact
Develop and maintain relationships with other functional areas within the organization that foster commitment, teamwork and excellence in execution
Qualifications
Required Skills and Experience
Strong communication skills
Strong interpersonal skills for building internal and external relationships
Leadership skills for conducting change and influencing others
Critical and Strategic Thinking
Results-Oriented
Ability to lead a team and take measures towards improvement (Team Leadership)
Bachelor’s Degree required
Master / MBA (recommended but not mandatory)
English is mandatory
More than 5 years in Pharmaceutical, Aesthetics or Consumer Product Goods as Brand Manager
Previous exposure to brand strategic planning
Financial acumen
Office and Outlook management
Key Stakeholders:
Internal: Brand Team Leader, Brand Team Members, In-Field Teams.
External: Patients, Healthcare Providers, Clients, and other stakeholders as appropriate.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
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We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
130 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
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Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
134 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
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