Associate Director, U.S. Patient Marketing, IgAN

Job Description Summary

Develop marketing strategies, analyse market trends, and oversee promotional activities. Require strategic thinking, collaboration, and expertise in brand management and marketing.

Job Description

This is what you will do: 

The Associate Director, U.S. Patient Marketing – IgAN will be a key member of the U.S. commercial and IgAN marketing team, responsible for leading execution of patient marketing initiatives to support the launch and growth of IgAN.

This role will drive the implementation of patient engagement, education, and omnichannel marketing programs, enabling disease awareness, patient identification, and adherence. The Associate Director will partner closely with cross-functional teams to ensure coordinated execution across the patient journey and contribute to brand planning and strategy development.

You will be responsible for: 

Leading execution of patient marketing programs and campaigns, aligned to brand strategy and launch priorities

Implementing omnichannel patient engagement initiatives, including digital, social, web, CRM, and patient support programs

Developing and executing patient marketing plans, while contributing insights and recommendations for strategy refinement

Managing patient disease awareness and education initiatives, including content development, programs, and partnerships with advocacy and field teams

Driving patient identification and adherence initiatives, including coordination with Patient Services and cross-functional stakeholders

Coordinating execution across cross-functional partners, including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC

Developing and optimizing patient-facing content and materials, ensuring alignment with brand messaging and compliance requirements

Managing agency partners and day-to-day workflow, including timelines, deliverables, and budgets

Defining and tracking campaign performance metrics (KPIs) and leveraging insights to optimize execution and improve outcomes

Expanding digital patient engagement capabilities, applying test-and-learn approaches to improve reach and impact

Advancing field engagement and program execution, including collaboration on key initiatives (e.g., speaker programs, patient events, or ambassador programs)

Contributing to annual brand planning and tactical planning processes, ensuring patient perspective is incorporated

You will need to have:

Bachelor’s degree in life sciences, business, or related field

5+ years of pharmaceutical, biotech, or healthcare marketing experience

Experience in patient marketing, digital marketing, or consumer engagement programs

Strong understanding of patient journey and patient engagement strategies in specialty or rare disease settings

Proven ability to execute omnichannel marketing programs and campaigns

Strong project management skills with ability to manage multiple initiatives simultaneously

Demonstrated ability to work effectively in a matrixed, cross-functional environment

Experience managing external agencies and marketing budgets

Strong analytical skills with ability to track performance and apply insights to optimize programs

Excellent communication and collaboration skills

Ability to work in a fast-paced, evolving launch environment

Ability to travel as needed (up to ~20 to ~30%)

The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

Advanced degree (MBA, PharmD, PhD, or MS)

Experience in nephrology, rare disease, or specialty therapeutics

Experience supporting product launches or major indication expansions

Experience developing and managing patient education, adherence, or support programs

Experience working with patient advocacy organizations and patient-facing programs

Strong digital and data-driven marketing capabilities

Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution

The annual base pay (or hourly rate of compensation) for this position ranges from $151,082 to $226,622. Our positions offer eligibility for various incentives, an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

Date Posted

18-Sep-2026

Closing Date

01-Oct-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.