Associate Director, Health Systems/HCP Marketing

Job Description

General Summary:

The Health Systems / HCP Marketing Associate Director is responsible for the development and execution of key personal and non-personal promotion marketing tactics targeting Health Systems and hospitals. Specifically, this role will own the evolution of formulary decision maker messaging, core Health Systems promotional materials (value proposition and economic tools), and digital media strategy and execution.

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, Health Economics and Outcomes Research team, HCP marketing team, and strategic accounts team.  This role will be expected to develop and execute training on content to a large field team of ~300 members. This role reports to the Senior Director, Health Systems Marketing.

Key Duties and Responsibilities:

Develop/adapt content tailored to Health Systems HCPs and Formulary Decision Makers (FDM)

Responsible for understanding and developing approved messaging for new Real World Evidence to evolve Health System Value Proposition and other FDM facing content

Collaborate closely with Strategic Account Leadership to support field efforts with appropriate marketing content

Lead HS media strategies and tactics; responsible for collaboration with media agency partner

Collaborate with cross-functional partners within strategic accounts, market access and HCP marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate

Collaborate with the health systems agency of record

Leverage learnings from customers and field teams to improve material effectiveness

Knowledge and Skills:

Experience developing communications/tactics in U.S. or global marketing and managing agency efforts

Experience with institutional and IDN marketing and/or sales

Early career experience as a strong individual contributor in a professional work setting

Pharmaceutical drug launch experience preferred

Demonstrates strong understanding of health information technology, IDN systems, and institutional markets

Travel Requirements: Ability to travel 10% (~2 days a month)

Education and Experience:

Bachelor's degree in marketing, business, or scientific degree

Typically requires 8 years of experience or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$162,800 - $244,200

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:

1.    Hybrid: work remotely up to two days per week; or select

2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com