Associate Director, Brand Marketing Operations
About this opportunity
Career Category
Corporate Services
Job Description
Position summary
The Associate Director, Brand Marketing Operations will lead the operating model, technology and portfolio management that enable Amgen’s Brand Marketing & Reputation organization to deliver high-quality work with greater speed, consistency, and transparency.
Based in AIN, this role will serve as a central operational partner to a global organization, supporting corporate brand marketing, the Amgen Newsroom, editorial, content and creative services.
Responsibilities
Operating model and portfolio management
Lead the operating model for shared brand, editorial, content and creative services, including intake, prioritization, resourcing, service levels, governance and decision rights.
Manage capacity and the portfolio of priority projects, balancing planned work, urgent needs and available resources.
Oversee the integrated editorial calendar, providing visibility to enterprise moments, Newsroom stories, campaigns, content production, partnerships and other priority activity.
Establish consistent project-management practices and manage team Project Manager.
Continuously improve processes to reduce duplication, remove bottlenecks and encourage content reuse across channels, audiences, and markets.
Ensure consistent and predictable delivery of materials to partners across global Corporate Affairs, including standardizing communications toolkits.
Technology and asset management
Serve as the Brand Marketing owner for the technology stack that enables the team’s work, including Adobe Workfront, Frontify, Airtable, the digital asset management platform and related workflow, content and AI-enabled tools.
Set the roadmap for tools, workflows and automation in partnership with Technology, Procurement, Law, Privacy, Security, Human Resources, and external vendors.
Drive adoption through training, guidance, templates, data standards and change management.
Establish standards for asset management, including metadata, taxonomy, permissions, version control, reuse and archival.
Measurement and continuous improvement
Establish reporting on demand, capacity, project status, turnaround time, service-level performance, content reuse and cost.
Use data and stakeholder feedback to improve planning, resourcing, vendor decisions and the effectiveness of the operating model.
Identify responsible uses of AI and automation that improve speed, quality and scale while maintaining appropriate governance.
Qualifications
Bachelor’s degree required; advanced degree preferred.
16 to 20 years of experience in marketing, communications or creative operations; digital transformation; program management; or a related field.
Experience building operating models, shared-service processes, portfolio-management practices and service standards.
Strong experience with workflow, project-management and digital asset management platforms. Experience with Adobe Workfront, Frontify, Airtable and Adobe tools is preferred.
Experience leading complex cross-functional programs, managing vendors and budgets, and influencing partners in a global, matrixed organization.
Strong analytical, communication, change-management and people-leadership skills.
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 769 comparable Associate Director Marketing roles across 127 biopharma companies.
Salary context
191 of 769 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 769 comparable roles
+ 50 more countries
Seniority mix
769 of 769 peers have a known seniority level
Therapeutic area mix
160 of 769 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.