About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
核心战略规划与业务管理：
分渠道策略制定： 深度洞察VBP政策、市场竞争及患者需求，分别制定美多芭在医院广阔市场与零售市场的精准业务策略、目标与实施路径。
整合策略设计： 主导制定医院与零售渠道的协同整合策略，确保患者在不同场景间的无缝流转。
策略迭代与优化： 建立策略追踪与评估体系，紧密监控落地过程，基于市场反馈与数据洞察，及时发起并领导策略的动态调整，确保战略敏捷性。
目标设定： 主导两大渠道的年度/季度目标设定，并确保目标清晰传达至所有相关执行团队及合作伙伴。
业务复盘： 建立并主导定期的业务复盘会议，深入分析目标达成差距的根本原因，识别风险与机会。
跨部门领导与资源统筹：
横向协同枢纽：主动与销售市场部、销售部、医学部、财务及数字化团队进行无缝沟通与协调，确保各职能部门对整体战略的理解一致与行动同步。
资源整合与分配： 根据双轨策略的优先级，统筹并优化市场与渠道投入的预算与资源，向管理层提供基于投资回报分析的资金分配建议，确保资源投向最高价值领域。
生态构建与伙伴策略：
全域伙伴管理：主导构建基于美多芭特性的全域伙伴网络，从战略层面规划合作模式，赋能伙伴共同成长。
零售生态打造： 探索并推动与互联网医院、线上平台及患者社区等多元主体的深度合作，构建一个服务美多芭患者的创新零售生态体系。
创新模式探索与落地：
创新全渠道合作模式： 探索并试点两个渠道的创新生态合作模式及患者管理模式。
创新支付与医疗生态： 牵头探索创新支付模式，并积极布局与各类医疗健康服务提供方的合作，共同构建服务于帕金森病患者的“诊-疗-付-管”一体化医疗新生态。
教育程度/所获资格证书
本科及以上学历
8年以上药企经验，至少3年担任全国市场经理、高级产品经理或战略项目经理等职位，具有从策略制定到落地，并直接对业务指标达成负责的成功经验。
必须拥有深厚的绩效管理经验，包括但不限于：KPI体系设计、业务复盘、预算与资源分配的绩效导向管理。
必须同时具备医院市场与零售市场的深厚知识，并拥有直接管理或深度协同销售团队及外部伙伴达成业绩的成功案例。
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.