(Sr) Omnichannel Engagement Specialist (Taipei, Taiwan, TW)
About this opportunity
Key responsibilites
Plan and execute integrated channel strategies based on customer preferences and behavior, collaborating across channels to deliver seamless engagement experiences that add value.
Use digital tools, platforms and systems (including but not limit to broadcast email, rep-triggered email, LINE Official Accounts and webinars) that support customer engagement, such as CRM, email and content management platforms, to deliver real-time, personalized customer experiences.
Derive insights from engagement and performance data, applying lessons learned and supporting decision-making to continually improve engagement strategies.
Main job tasks
Plan and execute integrated channel strategies based on customer preferences and behavior, collaborating across channels to deliver seamless engagement experiences that add value.
- Stay informed about the healthcare industry, market developments, reimbursement policies and customer segment needs. With guidance, translate brand strategies into relevant digital engagement activities that encourage sharing.
- Identify the key channels used by different healthcare professional (HCP) segments, such as face-to-face interactions, email, webinars and social media.
- Work with Marketing, Sales, Medical and Patient Support teams; learn to map simple customer journeys with support and execute consistent engagement across channels.
- Execute marketing or engagement activities for assigned channels in line with existing plans.
- Proactively collect and share customer feedback from different brand touchpoints.
Use digital tools, platforms and systems (including but not limit to broadcast email, rep-triggered email, LINE Official Accounts and webinars) that support customer engagement, such as CRM, email and content management platforms, to deliver real-time, personalized customer experiences.
- Use platforms to personalize, schedule and track the performance of omnichannel activities.
- Troubleshoot platform issues and support cross-functional teams in using the relevant systems.
- Recommend tools or features that enhance the customer engagement experience.
- Use user insights and analytics tools to improve the effectiveness of platform use.
- Keep learning about digital platform features, use user feedback to recommend improvements to tools or workflows, and share results and execution experience to support digital adoption.
Derive insights from engagement and performance data, applying lessons learned and supporting decision-making to continually improve engagement strategies.
-Analyze engagement and customer experience data to improve activity execution and content.
- Conduct A/B testing and market segmentation to support data-driven personalized engagement.
- Combine qualitative and quantitative data to evaluate engagement effectiveness across different customer journeys.
- Clearly communicate actionable insights to teams and stakeholders.
Qualifications
Education
Bachelor’s degree or other relevant commercial academic background in business administration, economics (i.e. Marketing) , life science or public health , preferably with specialisation towards digital and/or customer facing engagements
Experience
1–3 years of relevant work experience, including internships.
Good professional working experience related to omn ichannel engagement and digital marketing mix, preferably from within Pharma industry
Good knowledge of omn ichannel engagement tools and methods (e.g. designing customer journeys, building and launching digital campaigns, remote electronic consent collection, rolling out rep-triggered emails, building and maintaining customer portals)
Demonstrable content design skills for e-mail and web
Strong knowledge of digital channel (mainly Line, Email, Facebook, Instagram, Threads , LinkedIn)
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 221 comparable Senior Marketing roles across 47 biopharma companies.
Salary context
103 of 221 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 221 comparable roles
+ 15 more countries
Seniority mix
221 of 221 peers have a known seniority level
Therapeutic area mix
59 of 221 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.