Sr. Manager Market Research & Data Analytics
About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
-Develop and implement comprehensive market research strategies to support business goals.
- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
- Connecting dots building wholistic analysis using internal external data points for data driven decision making
-Conduct digital marketing analytics and provide insights for digital marketing
-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.
- Social medial listening and social media monitoring
Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
- Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Skills:
Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.
Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Data & Digital role in our database, not just this employer's listings.
We currently track 237 comparable Manager Data & Digital roles across 55 biopharma companies.
Salary context
91 of 237 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 237 comparable roles
+ 23 more countries
Seniority mix
237 of 237 peers have a known seniority level
Therapeutic area mix
20 of 237 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.