(Sr.) Brand Manager - AD
About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Marketing Planning
Conduct joint field calls with the sales team to analyze customer needs, market trends and competitive information, identify actionable market opportunities and translate insights into prioritized business growth initiatives.
Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
Complete preliminary and final marketing portfolio planning and budget; coordinate regional implementation with clear owners, milestones and success measures, and closely follow up on progress to resolve execution barriers.
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Drive product promotion and growth initiatives to increase market share; translate identified market opportunities into concrete action plans and track execution and business impact.
Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
Work with other function management team cross-functional teams and the sales organization to ensure the cross functional alignment of align product strategiesstrategies, secure implementation commitment and drive project delivery through regular progress reviews and timely corrective actions.
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in the therapeutic area
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
Qualifications
Education：Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
Position experiences:
Minimum 3 years working experience on product management or marketing
Minimum 1 year sales management background is preferred
Experience in dermatology or in the marketing and promotion of therapies for autoimmune diseases is strongly preferred. Biologics experience is a plus.
Language Skills: Fulent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
Strong business and product knowledge, with the ability to identify unmet customer needs and emerging market opportunities and translate insights into actionable growth initiatives that drive business results.
Strong communication and presentation skill with excellent interpersonal sense
Strong end-to-end project management skills in the pharmaceutical industry, with hands-on ownership of implementation, disciplined milestone tracking, proactive issue resolution and rigorous follow-through to ensure timely, high-quality execution.
Strong analytical skills, including business and financial analysis, with the ability to prioritize market opportunities, define measurable business objectives and evaluate the impact of marketing initiatives.
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
130 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 705 comparable roles
+ 52 more countries
Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
135 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.