About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Manage brand strategy and execution for products to drive awareness, adoption, and business growth.
Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.
Partner with cross-functional teams to address market challenges and support ongoing brand development.
Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.
Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.
Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.
Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.
Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, Sales, Regulatory, and Legal etc.
Oversee brand budgets, timelines, and resource allocation to ensure efficient execution.
Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards.
Qualifications
Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
Position experiences:
Minimum 3 years working experience on product management or marketing
Minimum 1 year sales management background is preferred
Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc. is a plus
Language Skills: Fluent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI.
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Should be self-motivated, creative and well organized
Experience in new product or new indication launch is a plus
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
130 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 705 comparable roles
+ 52 more countries
Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
135 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.