Product Manager (Fixed Term Contract)

BGP Pharma ULC (EPD Canada)

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here’s how the Product Manager role will make an impact:

We are seeking a dynamic and strategic Product Manager to lead the launch of an innovative Women’s Health product while supporting our Established products portfolio. This role is critical in shaping the go-to-market strategy, driving cross-functional alignment, and ensuring a successful market introduction and adoption of the new product.

Key responsibilities for this role include:

Brand Strategy & Lifecycle Management:

Analyze prescription growth and share retention of established brands.

Analyze patient affordability and co-pay data outcomes working with 3rd party vendor.

Review of co-pay program utilization and adherence improvements.

Budget management and program ROI.

Customer engagement (HCPs, pharmacies, patients) through digital tactics.

Successful execution of annual brand plans.

Product Launch Leadership:

Develop and execute the end-to-end launch plan for a new Women’s Health product, including positioning, messaging, pricing, and promotional strategy.

Lead cross-functional launch teams (Regulatory, Medical, Sales, Market Access, etc.) to ensure timely and successful commercialization.

Market & Customer Insights:

Review market research, competitive analysis, and voice-of-customer initiatives to inform product strategy and differentiation.

Identify unmet needs in the Women’s Health space and translate insights into actionable marketing strategies.

Marketing Strategy & Execution:

Create compelling marketing materials, sales tools, and training programs to support field teams.

Partner with digital marketing and communications teams to drive awareness and engagement through omnichannel campaigns.

Stakeholder Engagement:

Collaborate with Key Opinion Leaders (KOLs), healthcare professionals, and internal stakeholders to build advocacy and support for the product.

Represent the product at congresses, advisory boards, and customer meetings.

Work closely with Medical and Medical Science Liaison (MSL) to gather insights to drive Marketing initiatives.

 

Performance Monitoring:

Track KPIs and launch metrics to evaluate success and optimize tactics post-launch, including digital initiatives and impact of promotional materials and campaigns.

Provide regular updates to leadership on progress, risks, and opportunities.

The minimum qualifications for this role are:

Bachelor’s degree (or equivalent) and 1-3 years of experience in product management within the pharmaceutical industry, with a focus on Women’s Health & co-pay programs.

Strong understanding of the Canadian market and regulatory environment.

Experience working with IQVIA data; forecasting and analyzing market trends.

Previous experience working with external agencies and partners.

Ability to think strategically and proactively.

Ability to work in a collaborative team environment.

Excellent communication skills including  verbal, written, and presentation skills.

Exceptionally good leadership abilities.

Ability and willingness to travel nationally when required.

Knowledge of project management tools is an asset.

A t Viatris, we offer   competitive   salar ies , benefits   and   an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, disability or any other characteristic, protected by local, provincial, or federal laws, rules, or regulations.