Peer to Peer Marketing Manager - Dermatology
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Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
The Peer-to-Peer (P2P) Marketing Manager (Dermatology - Atopic Dermatitis) will actively contribute to the design, development, and implementation of brand P2P; product theatre and speaker bureau strategies, and tactical initiatives that support Derm Portfolio’s HCP commercial objectives. This individual will be required to pull through RINVOQ brand strategy by being immersed in the strategy and must be capable of educational storytelling. This individual will need to plan, execute, and create educational materials for various marketing-initiatives and closely collaborate with Internal and External Agencies, and cross functional partners, such as: Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Patient Services, Field Operations, Field Sales, and Business Services teams. This individual will lead work with multiple agencies and manage a large budget; a key expectation is the ability to successfully manage multiples projects simultaneously. All program development and execution will require an awareness of both AbbVie P2P compliance rules and the ongoing Pharma industry compliance environment.
Responsibilities:
Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Propose and recommend P2P strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.
Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced atopic dermatology market. Develop market shaping strategies across medical education P2P channels for competitive event planning.
Execute go-to-market plans for new RINVOQ indications, set strategic direction for agencies, and manage projects within timelines and budget constraints.
Drive sales force execution through clear communication and impactful training initiatives.
Strong communication skills and ability to elevate organizational needs to drive business forward.
Establish collaborative relationships with marketing peers to align brand strategies with marketing tactics.
Support Regional Marketing team in the execution of marketing tactics and programming.
Assist in Derm Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement.
Manage significant P2P budget expectations and AOP expectations.
Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
Qualifications
Bachelor's Degree required
Peer to Peer Marketing experience is highly preferred
Marketing experience with proof of building proficiencies in all marketing skills
Experience in a dynamic and fast paced environment.
Demonstrated use of critical thinking and problem-solving skills.
Excellent communication and interpersonal skills.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 744 comparable Manager Marketing roles across 115 biopharma companies.
Salary context
140 of 744 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 744 comparable roles
+ 52 more countries
Seniority mix
744 of 744 peers have a known seniority level
Therapeutic area mix
137 of 744 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.