Omnichannel Campaign Manager - Immunology
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Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.
Key Responsibilities
Campaign Execution & Risk Management
Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables
Campaign Process Support & Standardization
Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
Contribute to process standardization by following established playbooks, implementation guides, and RACI models
Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
Partner with Marketing Operations on project management technology usage and optimization
Document campaign processes, learnings, and best practices for continuous improvement
Stakeholder Collaboration & Communication
Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field
5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries
Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams
Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms
Strong understanding of digital marketing channels including email, web, social, and display advertising
Experience working in matrixed organizations with multiple stakeholders
Excellent organizational skills with ability to manage multiple campaigns simultaneously
Strong communication and interpersonal skills with ability to build effective working relationships
Detail-oriented with strong problem-solving abilities
Preferred Qualifications
Experience in pharmaceutical or healthcare marketing
Knowledge of medical/legal review processes for promotional materials
Familiarity with CRM systems and marketing automation platforms
Experience with Agile or other project management methodologies
Exposure to AI-driven project management tools
Understanding of creative agency processes and workflows
Key Competencies
Campaign execution and project management
Cross-functional coordination and collaboration
Attention to detail and process adherence
Proactive problem-solving and risk management
Effective communication and stakeholder engagement
Adaptability and flexibility in dynamic environments
Continuous improvement mindset
Technical aptitude with project management tools
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
129 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 705 comparable roles
+ 52 more countries
Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
134 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.