About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
As the Brand Manager for Immunology portfolio, you will lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
Major Responsibilities
Marketing and Product Management
Lead and implement brand marketing strategy to achieve brand leadership within the framework of Business Unit’s objectives. Contributing to the setting of annual sales targets. Measuring and updating plans to ensure results are on or above set annual budgets.
Creating and implementing innovative tactical promotional programs to support Sales Force activities and drive brand performance.
Contributing to regular business unit’s meeting in a manner that facilitates ideas and results consistent with our WoW culture that will build Oncology Franchise’s success.
Providing on-going report that helps Management team reflect on the business. This covers: Key issues, opportunities, competitive activities, short term projects and where appropriate progress versus agreed milestones. Gather data to understand customer needs, market size, market growth and competitive share position and initiate market research project if needed
Implementation, Coordination and Monitoring
Ensure that marketing plan is communicated to field force.
Manage and drive new product development program and existing business through close co-ordination with affiliate team and Regional/Area team.
Develop, support, direct and manage the in-market business, optimize resources to achieve the goal. Transform customer insights into marketing strategies and tactical plan for in field team execution
Maintain contact and build relationships with key opinion leaders to get support and build company image.
Develop creative input for the marketing plan and key product strategies, tactics and promotional activities to achieve maximum market impact.
Monitor competitive product promotion and develop specific measures to counter competitive activity.
Continually review assigned products progress / prognosis to initiate corrective measures where necessary.
Implement all training activities/Cycle Meetings related to product promotion for in-field team.
Organize, implement, control and report on pre-launch campaigns of assigned products.
Work with Market Access to co-develop reimbursement strategies, engage Reimbursement & Policy stakeholders on driving market access priorities.
Coordinate with Medical team on shaping Academic & Brand advocates through scientific data
Partner with Public Affairs and Patient Relations to engage Patient Advocates on driving treatment awareness and patient education programs
Liaise with the Regulatory Affairs Manager and Quality Affairs Managers in conducting safety monitoring/risk minimization programs for assigned products.
Budget Management
Managing the Annual IMK Budget
Completing revisions during financial planning budgets with accurate documentation
Ensuring A&P expenditure is accurate against forecast.
Forecasting inventory requirements with the Supply Chain Manager and assisting with inventory control to maintain accuracy of sales forecasts and product requirements.
Team Management
Designing and implementing strategically aligned goals that support the direction of products and product portfolio. Coordinate with Sales Managers to ensure that marketing plan of each product is communicated to Sales Team.
Monitor the progress of these goals and provide source data for product line communications by defining product marketing communication objectives.
Make periodic sales calls with Sales Team and/or Sales Manager to get firsthand information on trends and conditions in the market/industry and to aid sales teams in their sales efforts.
Conference Management
Managing AbbVie’s speakers/ workshops meetings throughout the year
Determining AbbVie’s various speaker programs and congress to ensure that company’s profile/ brand is enhanced
Overall management of major stand-alone Company organized forums throughout the year and regional & international meetings, in consultation with Medical’s colleagues when necessary.
External Stakeholders
Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal Stakeholders
In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Qualifications
Bachelor’s degree or equivalent
Minimum of 5 years’ experience in relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Prior experience in Immunology or other Specialty Care portfolio would be an added advantage.
Marketing and sales track record of success within biotech/pharmaceutical or any other industry is preferred.
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
130 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 705 comparable roles
+ 52 more countries
Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
134 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.