Omni-Channel, Digital and CRM Lead
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Title:
Omni-Channel, Digital and CRM Lead
Company:
Ipsen Pty Ltd
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
This is a high-impact pivotal role where you will drive digital transformation, omnichannel excellence, AI adoption, and data-driven decision making. Partnering closely with commercial, medical, business excellence, and global teams, you will translate insights into action and help create meaningful experiences for healthcare professionals.
What You'll Do
Lead Ipsen's digital transformation and omnichannel strategy across Australia and New Zealand, fostering a culture of innovation, customer-centricity, and data-driven decision-making.
Develop and embed omnichannel engagement strategies across brands, integrating customer journeys, content, data, technology, and brand planning to deliver exceptional HCP experiences.
Drive AI capability and adoption across the affiliate, identifying high-value use cases that improve productivity, insights, customer engagement, and business performance.
Leverage customer, market, and engagement data to generate actionable insights, track key performance indicators, and inform strategic decisions.
Champion customer-centric ways of working by partnering with Commercial, Medical, and Leadership teams to deliver measurable business impact.
Optimise and drive adoption of Veeva CRM and other digital platforms to enhance customer engagement, sales force effectiveness, and marketing excellence.
Strengthen brand planning and commercial capability by embedding best practices in customer engagement, omnichannel execution, and cross-functional collaboration.
Translate market insights into action, identifying opportunities to drive growth, improve customer experiences, and support business priorities.
Foster a culture of innovation by testing new ideas, scaling successful initiatives, and exploring emerging technologies and digital solutions.
Lead, coach, and develop team members while driving organisational change and adoption of new capabilities, technologies, and ways of working.
What You'll Bring
Experience leading omnichannel innovation and digital transformation initiatives in the Australian market, with a proven ability to drive cross-functional collaboration and business impact.
Strong expertise in CRM, customer engagement, and commercial excellence, with the ability to leverage data and insights to improve sales and marketing effectiveness.
Demonstrated success leading change, influencing stakeholders, and embedding new ways of working across an organisation.
Strong strategic, analytical, and project management capabilities, with the ability to manage multiple priorities and deliver measurable outcomes.
Excellent communication, relationship-building, and stakeholder management skills, including experience partnering with senior leaders.
Deep understanding of marketing, sales, customer engagement, and emerging digital technologies.
Strong AI literacy, including practical experience with generative AI and the ability to identify and scale responsible, value-adding use cases.
A proactive, innovative, and customer-focused mindset with a passion for continuous improvement and simplification.
Knowledge of healthcare compliance requirements and industry codes of conduct.
Preferred
Experience in the pharmaceutical, biotechnology, or medical device industry.
Marketing management and people leadership experience, including coaching and developing team members.
Qualifications
Degree in Business, Digital Communications, Marketing, Life Sciences, or a related field.
Advanced qualifications and certifications in Data Analytics, AI, Digital Marketing, or related disciplines are highly regarded.
#LI-Hybrid
#LI-CT1
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1343 comparable Marketing roles across 166 biopharma companies.
Salary context
349 of 1343 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1343 comparable roles
+ 57 more countries
Seniority mix
1087 of 1343 peers have a known seniority level
Therapeutic area mix
261 of 1343 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.