Marketing Sr Director (Bogota, Cundinamarca, CO)
About this opportunity
Marketing Home Lead
Designs, develops, and implements strategic marketing programs and pricing strategies to support the organization’s products and services across multiple market sectors. Uses a range of marketing strategies and channels, including print, broadcast, and digital media, to effectively launch and position offerings.
Collaborates with Sales and Technical teams to identify and execute targeted marketing strategies aligned with business objectives. Oversees work across multiple marketing sub-families, including Product and Brand Marketing, P&L Management, Advertising, and Promotional Activities. Analyzes market trends and customer insights to identify opportunities, inform strategic decisions, and strengthen overall brand performance.
Position Purpose
As a Home Lead, you will lead the Brand Building professional Home for the assigned span of coaching. You will steward capabilities and talent, enable career growth and mobility, and partner with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.
Key Responsibilities
Home Leadership, Capability and Talent Stewardship
Build critical Brand Building capabilities and address priority skill gaps across the organization.
Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
Enable talent mobility, agile skills deployment, and career opportunities across markets, teams, and Homes.
Build and foster a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
Partner with Work Leads, HR, Capability Partners, and key stakeholders to align talent and capability priorities with business needs.
Role-model VACC leadership behaviors and enable effective collaboration between Home and Work responsibilities.
Support the development of strategic marketing capabilities, including product and brand marketing, pricing, advertising, promotional activities, and P&L management.
Promote the use of market trends, customer insights, and data-driven decision-making to strengthen brand performance and business outcomes.
Key Working Relationships
The Home Lead will collaborate closely with:
Work Leads
Other Home Leads
Capability and Talent Partners
Human Resources
Employees across the assigned span of coaching
Commercial, Sales, Technical, and Marketing stakeholders
Scope
Geographical Scope: Central America & Andean Region
Span of Coaching: Approximately 20 employees
Financial Scope: Approximately EUR 240 million
Skills and Qualifications
Demonstrated experience building capabilities at an enterprise, functional, or team level.
Proven experience in coaching, talent development, succession planning, and workforce planning.
Ability to lead through influence across diverse markets, teams, and stakeholder groups.
Ability to make fair, consistent, and evidence-based talent assessments and decisions.
Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.
Strong strategic mindset, with the ability to connect talent and capability priorities to business performance.
Strong communication, stakeholder management, and collaboration skills.
Ability to operate effectively in a dynamic, matrixed, and regional environment.
Período de aplicación: 09 al 23 de Octubre Código de referencia: 890774 División: Consumer Health Ubicación: Colombia : Cundinamarca : Bogota Área funcional: Acceso al Mercado Grado de posición: VS 3 Tipo de empleo: Permanente Tiempo de trabajo: Indefinido - Full Time ]]>
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 232 comparable Senior Director Marketing roles across 54 biopharma companies.
Salary context
109 of 232 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 232 comparable roles
+ 12 more countries
Seniority mix
232 of 232 peers have a known seniority level
Therapeutic area mix
51 of 232 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.