Marketing & Portfolio Manager - Focus Consumer Healthcare (f/m/d) (Laichingen, NI, DE, 89150)
About this opportunity
ALIUD PHARMA is one of the leading generics manufacturers in Germany. We offer high-quality medicines, medical products, and dietary supplements at prices that everyone can afford. As our name suggests, we strive every day to be different and to offer our customers and partners more. With our products, we not only enable therapies for numerous diseases but also actively shape the healthcare system of tomorrow. We constantly challenge the status quo and develop creative solutions and services for patients, doctors, and pharmacists. We are known as reliable partners who take responsibility and always work in a competent and solution-oriented manner.
Open to new challenges and with courage, we would like to achieve even more in the health care market and with our parent company STADA. Just like our approximately 11,700 STADA colleagues worldwide, our mission "Caring for People's Health as a Trusted Partner" motivates us every day to give our best and to continue STADA's growth journey.
Are you open to new challenges and do you want to work in an appreciative environment with many development opportunities? Then apply now as:
Marketing & Portfolio Manager - Focus Consumer Healthcare (f/m/d)
Laichingen | Germany (DE) | Full-time | Fix-term | Sales & Marketing & Customer Service | Professionals
This position is limited to one year.
What you can expect
You will be responsible for Net Revenue Management for our Consumer Healthcare portfolio and develop pricing, conditions, and ROI logic across all sales channels (pharmacy, eCommerce, wholesale).
You will design the trade marketing playbook for launches and the existing portfolio and develop activation concepts to support the sales channels.
You will manage portfolio and launch prioritization according to the Growth Strategy 2030 and work closely with New Product Management on business cases and market launches.
You will define control KPIs (sell-out, promotion effectiveness, ROI) and derive concrete recommendations for action for management.
You will enable channel teams to implement activation measures with a focus on ROI and take responsibility for sell-out.
You will work closely with Pricing, Finance, New Product Management, and STADA structures and establish commercial excellence standards.
You will identify synergies in pricing, net revenue management, and trade marketing and integrate them into the generics business.
You will report commercial performance and portfolio progress to management and derive control impulses.
Who we are looking for
You have a degree in economics (Bachelor), ideally with a focus on marketing, sales, finance, or category management.
You bring at least 3 years of experience in Net Revenue Management, Revenue Growth Management, Trade Marketing, Commercial Excellence, or Category Management – preferably in FMCG, Consumer Healthcare, OTC, Pharma, or Generics.
You have solid knowledge in pricing, condition management, promotion effectiveness, and ROI analytics and possess a strong understanding of P&L.
You have experience in cross-channel trade marketing and activation concepts (pharmacy, retail, eCommerce).
You work data-driven, think analytically, and translate key figures into actionable recommendations.
You manage cross-functionally, empower teams without direct leadership, and excel in stakeholder management.
You work in a structured, ROI-oriented, and independent manner, combining strategic thinking with implementation.
Fluent German and very good English skills (spoken and written) complete your profile.
What we offer
An open corporate culture with fast decision-making processes and a lot of potential for your personal development
Individual development and training opportunities
Flexible working hours and mobile working up to 2 days per week (depending on the job profile)
Childcare allowance
Health-promoting offers such as Wellpass
Numerous additional benefits such as "future payment", group accident insurance, supplementary pension scheme, and chemical industry pension fund
And much more...
We look forward to receiving your application via our career portal . At jobs.stada.com you will also find numerous other job opportunities, as we are always looking for motivated talents who can strengthen our team with their expertise and personality. Do you have further questions? Then please reach out to recruiting@stada.de . Part-time requests are considered on an individual basis.
STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience, and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. #LI-AF1
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 664 comparable Manager Marketing roles across 113 biopharma companies.
Salary context
164 of 664 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 664 comparable roles
+ 48 more countries
Seniority mix
664 of 664 peers have a known seniority level
Therapeutic area mix
140 of 664 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.