About this opportunity
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES
Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for
Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
Deliver innovative promotional mix on differentiated platform to enhance customer experience
Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
Develop and ensure implementation Brand Plans post approval from all key stakeholders
Drive global, regional interaction and other cross functional teams where applicable
Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments
Education Qualification:
Science graduate, MBA Marketing from Good Institute in General Management
Experience
6-8 years’ experience in Brand Management
Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
Experience of successful product launch/s with differentiation
Activation experience using differentiated promotional channels
Patient acquisition programs experience if any
Preferably from Top 20 Co’s in the IPM or MNC
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 510 comparable Manager Marketing roles across 116 biopharma companies.
Salary context
130 of 510 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 510 comparable roles
+ 45 more countries
Seniority mix
510 of 510 peers have a known seniority level
Therapeutic area mix
112 of 510 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.