Marketing Manager - Private Market (High Specialty)
About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Are you ready to transform how patients access cutting-edge therapies in Mexico's private healthcare ecosystem?
At Roche, we believe every patient deserves timely access to transformative healthcare innovations. As the Marketing Manager for our High Specialty Private Market portfolio, you will partner across multidisciplinary squads and commercial field teams to design tailored go-to-market strategies that accelerate therapy adoption across key private accounts. Joining our team means thriving in a culture of trust, bold experimentation, and shared purpose where your strategic leadership directly impacts the lives of patients and their families.
The Opportunity:
Drive the Disease Areas strategy for Roche’s High Specialty portfolio across private Market
Shape the strategic positioning across complex therapeutic areas, including Neuroscience, Immunology, Ophthalmology, and Hematology, to expand private market reach.
Co-create value-based market solutions within an agile, cross-functional squad model alongside Medical Affairs, Market Access, and Commercial leadership.
Translate complex clinical science into compelling value propositions that dismantle barriers along the private patient journey.
Champion innovative initiatives that anticipate healthcare trends and unlock long-term business potential.
Responsibilities:
Lead the design and execution of private market brand plans to achieve established adoption, patient reach, and growth milestones.
Partner closely with field teams (Key Account Managers, field specialists) to ensure tactical execution, actionable market insight generation, and strategic capability building.
Develop robust demand forecasting and evaluate return on investment (ROI) across commercial initiatives to optimize resource allocation.
Co-create sustainable access and partnership schemes with private payers, healthcare administrators, and key medical opinion leaders.
Safeguard operational excellence and compliance across all marketing and commercial activities in alignment with the highest industry standards.
Who you are:
Proven track record in pharmaceutical marketing with solid, recent commercial expertise within Mexico's private healthcare sector (insurers, private hospital networks, and infusion centers etc).
Hands-on commercial field experience within high specialty therapeutic areas (e.g., as a KAM, Key Account Specialist, or Medical Representative).
Strong business acumen with demonstrated ability to lead through influence and collaborate effectively across matrixed, cross-functional teams.
University degree completed (open to Engineering, Marketing, Business Administration, Health Sciences, or related analytical disciplines).
Advanced English and Spanish proficiency, with strong communication skills for cross-border and regional stakeholder collaboration.
Availability for domestic business travel (approximately once a month to key metropolitan hubs including Guadalajara, Monterrey, and Tijuana).
Preferred:
Familiarity with Agile ways of working, Design Thinking methodologies, or agile project management.
Prior exposure to biotechnology product launches or pipeline market-shaping initiatives in specialty care.
Experience analyzing market audit databases (e.g., IQVIA, DDD, Close-Up) to guide strategic decisions.
Relocation benefits are Not available for this position.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 670 comparable Manager Marketing roles across 116 biopharma companies.
Salary context
127 of 670 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 670 comparable roles
+ 51 more countries
Seniority mix
670 of 670 peers have a known seniority level
Therapeutic area mix
134 of 670 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.