Marketing Manager - Lytics (Shanghai, China, Shanghai)
About this opportunity
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Job description highlights:
• Strategic Planning & Long-Term Forecasting
Lead the development and execution of brand and portfolio strategy, including strategic planning, Long-Term Forecasting (LTF), and market/operational planning, translating
market insights, competitive dynamics and business priorities into clear strategic choices, growth opportunities and actionable plans.
• New Indication Development & Launch Readiness
Drive the commercial strategy for new indication development, including opportunity assessment, patient potential, market landscaping, positioning, forecasting and launch planning. Partner cross-functionally to ensure organizational readiness and maximize the value of new indications throughout the product lifecycle.
• Demand Forecasting & Supply Chain Collaboration
Work closely with Supply Chain to develop robust demand forecasts, proactively identify potential supply risks and align supply planning with business priorities, market dynamics, launch timelines and demand evolution to support sustainable business growth.
• Medical Collaboration
Partner closely with Medical Affairs to develop an integrated understanding of the disease area, treatment landscape and unmet needs, ensuring commercial strategies are supported by scientific insights while maintaining appropriate functional roles and compliance requirements.
Experience & capabilities required:
At least 8 years commercial working experience in MNC pharma companies. Central marketing & consulting experience is preferred.
Business and market know-how
Self driven, committed, growth mindset and strong collaboration
Fluent in Mandarin and English
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.