Marketing Enabler - Ophthalmology (Manager level)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love

The Local Marketing Enabler is a strategic leadership role provides technical and functional expertise to facilitate and pursue our North Star: Deliver Better Outcomes For More Patients Faster , in accordance with relevant local laws, regulations and Roche SOPs

The Local Marketing Enabler requires expertise/knowledge with a holistic perspective of the insights of the market: trend, potential, intelligence for both pipeline and on market products and clear business understanding to identify and address the relevant topics, to successfully support the optimal use of Roche products and services.

The Local Marketing Enabler proves his/her enabling ability through different ways including establishing valuable partnerships with external stakeholders, co-creating solutions with Patient Journey Partners (PJPs),  and other enablers, shaping the external ecosystem and the future organization, fostering a networked way of working.

Member of the Ophthalmology Squad as well as part of the cross-function Local Disease Team (Enabling Function) to support the development of Ecosystem’s strategy and the implementation of marketing strategies and action plans within his/her competence.

Allocate time and effort to work packages and or network tasks and take part in network tasks (in the affiliate or across countries) based on their skills and expertise.

Your Opportunity

Co-create with  PJPs, local Enablers and other functions to build DA/TA integrated strategies and OBP  (DA affiliate outcomes: LTO, MTO & STO) - aligned with global and regional strategies.  Support  PJPs on building and reviewing business planning, re-define go-to-market model

Collaborate with PJPs to engage with local stakeholders/partners to provide and validate local market competition and customers insights

Support  PJPs on market research to gain market insights for building strategies

Co-create with  and PJPs to create promotional materials and build digital marketing contents for both HCPs and patients Provide input and adaptation to all promotional materials in local language in alignment with Roche code of conduct and local regulations

Give advices for email/App/HCP platform campaign content

Support PJPs on Email/App/HCP platform campaign deployment

Provide input for the development of Digital Integrated Personalized Offerings

Internal training: Provide input and adaptation to all training materials required in local languages.

Local Marketing Enablers may be required to conduct the training for PJPs in the local language

Collaborate with  PJPs for implementing OBP.  Prioritize efforts to DA/TA Work Packages requiring highly localized insights and/or activities  Promotional & medical events management (i.e. national level events/webinars)

Collaborate with PJPs to manage Grant/ Sponsorship/ Donation

Co-create with PJPs and other enablers on stakeholders mapping, managing relationships with local HCP organizations

Lead the access and pricing strategy for all DA related products. Collaborate with Access and other functions to develop pricing strategies (including PN, FPS)

Lead the deployment of  FPS/PSP programs in alignment with DA strategies.

Collaborate with the Access & Policy Chapter in HTA assessment, reimbursement listing

Coordinate with local distributors  to ensure drug supply to patients (including formulary listing)

Who you are

Must-have University degree in Pharmacy/Medical

Additional Master / MBA is an advantage

Additional Master / Bachelor Degree of Marketing is an advantage

At least 3 years of hands-on experiences in Brand Management of MNC pharmaceuticals

Excellent commercial/financing abilities and familiar with budgeting/forecasting process

Competent Market analytics

Experience in developing/ launching new business(es)/ product(s).

Product life cycle management: vision & strategies

Market, HCP & Competitive Insight – applicable level

Branding & Positioning Management – applicable level

Marketing Analytics – applicable level

Brand & Therapeutic area knowledge – applicable level

Marketing Innovation, integrated MCM, clever application digital and traditional method – applicable level

Digital experience and expertise

Distributor’s tender management – applicable level

Financial Management – applicable level

Forecasting - applicable level

Pricing, PSP, Reimbursement – applicable level

Strategic Agility

Decision Making

Technical and Business Expertise

Managing Change

Inspiring and Influencing

Teamwork and Collaboration

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.