Brand Manager, Lytics (Ho Chi Minh City, Vietnam)
About this opportunity
The Position
The Brand Manager plays a pivotal role in driving the success of assigned brands within the Operating Unit (OPU). This role is responsible for executing brand strategies, enhancing customer engagement, and ensuring cross-functional alignment to achieve business objectives. The Brand Manager collaborates closely with regional (ROPU) and local teams to deliver impactful marketing initiatives, support product launches, and drive sustainable growth.
Duties & Responsibilities
Translate brand strategies into actionable operational plans tailored to the local market.
Provide local insights to influence ROPU brand strategies, including market trends, customer needs, and competitive intelligence.
Contribute to the business planning cycle, including Outlook and Long-Term Forecast (LTF) processes.
Develop and implement the OPU operational plan for assigned brands.
Monitor brand performance, ensuring alignment with sales and market share targets.
Lead launch readiness activities for new products and indications.
Execute customer engagement initiatives such as expert meetings, CME programs, and multichannel campaigns.
Collaborate with Medical Affairs to ensure scientific accuracy and relevance of promotional materials.
Support the sales team with updated training content and brand messaging.
Foster strong alignment with Sales, Medical Affairs, and other key stakeholders to ensure cohesive brand execution.
Act as a liaison between the OPU and ROPU brand teams, ensuring continuous feedback and knowledge sharing.
Promote knowledge sharing and capability building within the organization.
Build strong relationships across functions to support brand success and team effectiveness.
Requirements
Bachelor’s degree in Pharmacy , Medicine or Health Science . Advanced degree (MBA or equivalent) is a plus.
Minimum 2 years of experience in product management in Pharmaceutical MNCs , preferably in Cardiovascular or Specialty Care.
Strong business and marketing acumen with a customer-centric mindset.
Proven ability in strategy execution, project management, and cross-functional collaboration.
Proficiency for English in professional level and fluent in Vietnamese are required.
Excellent communication and relationship management skills.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.