About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
As a Marketing & Customer Experience Partner, you will be a key contributor in shaping and executing Roche Singapore’s marketing, brand, and customer engagement strategies. You will connect brand ambition with customer experience, integrating market insights, omnichannel engagement, and product strategies to deliver impactful, patient-centered, and value-driven outcomes.
This role operates within an agile chapter model, working closely with Disease Area Squads, Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.
As a Marketing & Customer Experience Partner, you are responsible for:
1. Marketing Strategy & Execution
Partner with Disease Area Squads to shape and implement brand and portfolio strategies, ensuring alignment with business outcomes and patient needs
Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities
Lead or co-develop segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions
Drive launch readiness planning, tactical execution, and performance tracking for priority brands and initiatives
Collaborate with Access teams to integrate advocacy, listing, and funding considerations into marketing strategies
Lead the development and execution of communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance
Support demand and supply forecasting, including financial projections for portfolio planning
2. Customer Experience & Omnichannel Engagement
Design customer journeys across physical, digital, and hybrid touchpoints, ensuring consistent and high-value engagement
Define customer segmentation and targeting in collaboration with PJPs and field teams
Design and deliver personalized engagement plans in collaboration with PJPs using insights, data, and content orchestration across channels, ensuring a seamless experience across physical and digital interactions
Develop content that leverage Roche’s existing global capabilities, leveraging AI and automation to deliver highly personalized campaigns with increased efficiency
Ensure omnichannel activities are aligned with broader brand and therapeutic area strategies, delivering seamless integration between scientific engagement and marketing campaigns
Build partnerships with ecosystem stakeholders to co-create patient journey solutions that expand access and improve outcomes
3. Insights-Driven Planning
Leverage market research, competitive intelligence, and customer analytics to guide strategic and tactical decisions
Integrate brand performance metrics, success signals, and feedback loops into planning cycles
Identify market opportunities and gaps by synthesizing insights from multiple functions, including Medical, Access, and Informatics
Use insights to inform portfolio strategy, access initiatives, and omnichannel optimization
4. Cross-Functional Collaboration & Agile Ways of Working
Collaborate with Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution
Actively participate in squad ceremonies and chapter capability building, contributing expertise in marketing and CX
Share best practices and learnings across the affiliate and APAC network
Work in alignment with agile principles, iterating quickly, adapting to change, and delivering incremental value
Who You Are
Bachelor’s degree in life sciences, marketing, business, or a related field
Minimum 5 years’ experience in marketing, customer engagement, or commercial roles in the pharmaceutical or healthcare sector
Demonstrated success in brand planning, launch execution, and omnichannel engagement
Strong analytical skills, with the ability to translate data into actionable insights
Experience in cross-functional, matrixed environments preferred
Core Competencies
Strategic and creative thinking
Customer- and patient-centric mindset
Strong collaboration and relationship-building skills
Data and digital fluency
Adaptability and growth mindset
Clear and persuasive communication
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1381 comparable Marketing roles across 163 biopharma companies.
Salary context
318 of 1381 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1381 comparable roles
+ 55 more countries
Seniority mix
1079 of 1381 peers have a known seniority level
Therapeutic area mix
239 of 1381 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.