Marketing Analyst - Oncology
About this opportunity
Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.
Main Responsibilities
Execute portfolio action plans in alignment with strategic objectives.
Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
Align commercial activities with the digital marketing plan (TMP plan).
Conduct price and trend analysis to support competitive positioning.
Oversee sampling processes and ensure accurate follow-up (if applies)
Generate insights from market and sales analysis
Core Competencies
Commitment and accountability.
Teamwork and cross-functional collaboration.
Proactive and effective communication.
Analytical and critical thinking.
Creativity and problem-solving mindset.
Learning agility and adaptability in a dynamic environment.
Compliance culture
Technical Competencies (desired)
Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
CRM & Automation: Salesforce, Veeva CRM.
Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
Project Management Tools: Trello, Asana, or similar platforms.
Key Performance Indicators (KPIs)
Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
Digital Reach: Website traffic growth, social media impressions.
ROI: Return on Investment for marketing campaigns.
Lead Generation: Number of qualified leads generated through digital channels.
Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
Data Accuracy: Precision in reporting and forecasting.
Organizational Relationships
Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience
Bachelor’s degree in marketing, Business Administration, or related field.
Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)
Basic English proficiency (reading, writing, and speaking); advanced level preferred.
Last Date to Apply for Job: Nov 24th, 2026
Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 3 days per week, or as needed by the business
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1336 comparable Marketing roles across 161 biopharma companies.
Salary context
308 of 1336 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1336 comparable roles
+ 55 more countries
Seniority mix
1052 of 1336 peers have a known seniority level
Therapeutic area mix
238 of 1336 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.